EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Stamford, CT, represents its marketing operation. The company also maintains offices in Canada,
Australia, Mexico, and New Zealand. Crossmark provides sales tools to drive share growth
through category management, consumption analytics, consumer and shopper segmentation,
integrated marketing, and in-store execution.
EB Identities: N/A
EB skus: N/A
Profile: Celebrating its 100th Anniversary in 2005, Crossmark’s history traces back to a local food
broker, Cooper & Johnson in Arkansas. This business eventually became Sales Mark and then
joined with Gordon Co. and The Phillips Co. to become Crossmark in 1995. Since then, the
company has embarked on a national rollout, via some 55 mergers and acquisitions, to become
one of the top five private label brokerage firm in the US. Crossmark, however, does not market
its own private labels. In 2010, the company acquired TNT Marketing, a national convenience
store broker. Crossmark also provides marketing and communication support to the Better Living
Brands Alliance (marketer of O Organics and Eating Right, two brands formerly just sold at
Safeway, Inc.).
Procurement Contacts: Craig Espelien, VP-Private Brands (Tel: 612-216-5204); Lance Andersen,
Sr. VP-Retail Operations (469-814-1132)
CUMBERLAND FARMS/GULF OIL LP
100 Crossing Boulevard, Framingham, MA 01702 USA
Tel: (508) 270-1400; (800) 225-9702
Fax: (781) 823-9012
www.cumberlandfarms.com
Total Fiscal 2011 Company Sales: $8.3 Billion -20% (E)
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Founded in 1939 as a dairy farm by the Haseotes family (current owners),
Cumberland Farms developed New England’s first convenience store chain supported with three
dairy plants, an ice cream plant, a bakery, and a beverage facility. The firm also operates its
grocery distribution network. The company took over ownership of Gulf Oil in 2005. Today, it
oversees a chain of nearly 600 Cumberland Farms convenience stores, as well as operating
stations under the Exxon and Gulf gas station banners, all located mostly in New England as well