EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

anded “by Sainsbury’s,” which is a response to competitor Walmart owned ASDA’s announced
overhaul of its own brand foods, relabeled “Chosen by You,” covering 500 new products and
some 1,000 reformulated items. The retailer is consolidating its own brands under ‘by
Sainsbury’s,’ Taste the Difference, and Basics. The latter now commands a 22% market share for
foods sold at the entry price level in the UK.
Procurement Contacts: The company has some 30 buying departments. Key contacts include:
Mike Coupe, Group Commercial Director; R. Cooper, Director for Food Buying (Meat, Fresh
Fish, Off-License Dairy, and Frozen Food); R. P. Whitbread, Director for Grocery and Non-Food
Buying; Michael Morgan, Director of Grocery and International Buying; Mark Brewer, New
Product Development Manager; Steve Kneepkens, Director of Business Development
J.C. PENNEY COMPANY, INC.
6501 Legacy Drive, Plano, TX 75024-3698 USA
Tel: (972) 431-1000
Fax: N/A
www.jcpenney.com
Total Fiscal 2012 Sales: $17.3 Billion -2.8%
Percentage of Sales at JCPenney in Exclusive Brands (Private & Designer): 50%
Principal Business: JCPenney (NYSE: JCP), which began in 1902, operates a total of 1,102
JCPenney department stores in 49 states and Puerto Rico (7 outlets). Its department stores sales
cover family apparel, jewelry, shoes, accessories, and home furnishings, plus different services
(optical, photography, decorating, salons). In its store count, there are 10 The Foundry Big & Tall
Supply company stores. In 2010, the retailer closed its catalogue stores and began phasing out of
that business.
EB Identities: A dozen “power private brands: a.n.a. (Women’s casual), Ambrielle (intimate
apparel), The Original Arizona Jean Company (juniors, young men’s, children’s, Cooks JCP
Home (home), Decree (juniors and young men’s), gentlemen. Ferrar (men’s), Linden Street
(home), Okie Dokie (children’s, St. John’s Bay (women’s and men’s casual sportswear), Stafford
(men’s career and accessories), Studio JCP Home (home), and Worthington (women’s career and
accessories). Also exclusive brands: American Living, developed exclusively by Polo Ralph
Lauren’s Global Brand Concepts (40 merchandise categories including full range of apparel for
women, men and children, plus accessories, footwear and home decor; Liz Claiborne, Inc.--
Liz&Co casual women’s apparel and accessories and CONCEPTS by Claiborne casual sportswear
and suites and accessories for men; and MNG by Mango (European runway fashions).