EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Total Fiscal 2011 Sales: $5.9 Billion +12.4%
Percentage of Sales in Exclusive Brands: 50% (E)
Principal Business: Dollar Tree (NASDAQ: DLTR) calls itself the leading discount ($1 price
point) variety store chain in the US, operating 4,001 stores in 48 contiguous states plus in four
Canadian provinces (British Colombia, Ontario, Alberta and Saskatchewan). In the US, it operates
under three banners, including the Dollar Tree and Dollar Bills identities. There also are some 164
Deal$ multi-price stores, operating in 19 states, which sell most items at $5 each or less, but some
items priced higher. Dollar Tree’s stock covers 49.5% in consumables (foods, health and beauty,
household items, frozen/refrigerated foods), 45.8% in variety (toys, gifts, house wares, and soft
lines), and 4.7% in seasonal, averaging 6,100 items (including closeouts and promotional deals)
per store. Domestic goods total up to 60% of the stock, while imports range from 40 to 45% of
stock.
EB Identities: Dollar Tree, April bath & Shower, Deal$, Everything’s $1.00, Dollar Giant, Breck
hair and body care, Angel of Mine (health & beauty items), Laundry Essentials, Gourmet Select,
etc.
EB skus: N/A
Profile: Celebrating its 25th year, Dollar Tree stores today average 8,000 to 10,000 square feet,
while newer outlets range from 10,000 to 12,000 square feet. Freezers and coolers were installed
in 421 stores in this period, bringing the total stores so equipped to 1,844 in the chain. During the
year, the company opened 235 stores and relocated/expanded 95 others; for 2011, plans call for
300 more stores and 75 relocation. In November 2010, this retailer for $ 52 million purchased
Dollar Giant Stores (B.C.) Ltd. in Canada, comprised of 86 stores in four Canadian provinces.
They average 9,0000 square feet and sell merchandise at $1.25 or less. This chain is earmarked for
expansion by 20% in 2011. The Deals$ chain added 15 outlets in 2010, while 35 more are
scheduled in 2011. Dollar Tree operates nine distribution centers, the newest, a $ 37 million
facility, opened in 2010 in San Bernardino, CA.
Procurement Contacts: Bob Rudman, Chief Merchandise Officer; Bob Sasser, President/CEO
DOLLARAMA INC.
5805 Royalmounte., Montreal H4P 0A1 CANADA
Tel: (514) 737-1006
Fax: N/A