EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

CO-OP ATLANTIC
P.O. Box 750, 123 Halifax Street, Moncton NB E1C 8N5 CANADA
Tel: (506) 858-6000
Fax: (506) 858-6460
www.coopatlantic.ca
Total Fiscal 2010 Network Sales: $2.3 Billion+ ($2 Billion+ Canadian); Consolidated Sales: $
736.4 Million ($646 Million Canadian); Food Sales: $292.9 Million ($257 Million Canadian);
Energy/Petroleum Sales: $125.4 Million ($110 Million Canadian); Agriculture Sales: $ 123.1
Million ($108 Million Canadian)
Percentage of Sales in Exclusive Brands: 18%
Principal Business: In 1927, this organization, which began as the Maritime Livestock Board, 50
years later renamed itself Co-op Atlantic. Today, this member-owned cooperative wholesaler
operates through 99 retail co-ops, covering grocery, general merchandise, and country stores, as
well as three buying clubs, 15 agricultural societies, and 33 associate co-ops. Together, it is the
second largest regional co-op wholesaler in Canada and the largest co-op in Atlantic Canada,
serving some 150+ communities in eight zones throughout Atlantic Canada: Newfoundland &
Labrador, Prince Edward Island, Cape Breton, Mainland Nova Scotia, Southeast/Northern New
Brunswick, and the Magdalene Islands. Co-Op Atlantic members operate under different retail
banners, such as Co-op, Co-op Feed, Country Store, Country Garden, Aide, etc. Independent
retailers also can adopt the licensed retail banners: Valu Foods grocery stores (27 total), and
RiteSTOP convenience stores (60 total).
EB Identities: Co-op, Co-op Gold (premium quality), Co-op Market Town (perishable foods), Coop
Tender/ Chicken/Beef/Pork, Harmonie (value-priced products), Country Morning (frozen
ready-to-cook meats), Marketplace Bakery, etc.
EB skus: N/A
Profile: Early in 2012, Co-op Atlantic began to revamp its private label program, in which it has
maintained a partnership with Federated Co-op (also in this database) located in Western Canada.
Federated had the volume that Co-op Atlantic could not deliver; so the co-op has decided to take
more control over its own brand program. Initially, the co-op has consolidated some nine-plus
brands down to a three quality tiers: Co-op Gold (premium or national brand equivalent quality),
Co-op Market Town (fresh produce, meats, bakery, etc.), and the new label, Co-op Centsibles
(value-priced products). In the summer of 2012, these private brand lines were scheduled to be