EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Profile: Ross does not stock private label merchandise; nevertheless its off-price goods, discounted
from 20 to 60% lower than department and specialty stores, have attracted value-conscious
consumers in these troubling economic times, resulting in “robust sales and earnings” growth. In
this period, the company opened 59 new Ross stores and closed 10 outlets; while its dd’s
DISCOUNTS chain added 21 new stores. Also, a new market opened in the Midwest, as a dozen
stores debuted in Chicago. Net earnings for the year soared by 18% to $ 657.2 million.
Procurement Contacts: N/A
ROUNDY’S SUPERMARKETS, INC.
875 East Wisconsin Ave., Ste. 100, Milwaukee, WI 53202 USA
Tel: (414) 231-5000
Fax: N/A
www.roundys.com
Total Fiscal 2011 Sales: $3.9 Billion
Percentage of Sales in Exclusive Brands: 12% (E)
Principal Business: Roundy’s, founded in 1872, is the Midwest’s leading food retailer and
wholesaler, now owned by Willis Stein & Partners, a Chicago private equity investment firm.
Roundy’s wholesale business, operating through 3 distribution centers, supplies 800+ retail
grocery stores in 14 states. The company also owns 159 stores, operating under the Pick ‘n Save,
Copps Food Center, and Rainbow Foods banners in Wisconsin and Minnesota. Also, Roundy’s
operates smaller gourmet food stores, called Metro Market, which feature an in-store cafe, as well
as 97 pharmacies.
EB Identities: Roundy’s, Roundy’s Select (premium foods), Old Time (secondary label), IGA
(licensed)
EB skus: 2,400
Profile: Up until June 2002, Roundy’s operated as a wholesaler co-op, owned by some 50 plus
member retailers. Then the company was taken over by Willis Stein & Partners. Roundy’s
continues to operate as a food wholesaler, having added “Supermarkets” to its identity in June
2005, as part of a repositioning strategy, from wholesaler to retailer. Roundy’s also has opened a
new 100,000-square-foot food manufacturing facility in Kenosha, WI, to serve as a food processor
and commissary for its own stores, providing perishables, such as sausage, cheeses, deli items,