EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Principal Business: With a history that traces back to 1803, starting as an iron foundry, the owners
eventually diversified into milk processing and in 1964 opened the first Wawa Food Market,
serving dairy products plus deli meats. The privately held company also conducted a wholesale
dairy business. Today, there are more than 576 convenience stores (200+ with gasoline service) in
five East Coast states (Pennsylvania, New Jersey, Delaware, Maryland, and Virginia). Its
employees own about 28% of the company stock. The company also operates the Wawa Dairy,
which besides supplying the chain also sells milk and juices to institutional customers.
EB Identities: Wawa, Built-to-Order hoagies, Sizzli hot breakfast sandwiches, F’Real milk shakes
EB skus: N/A
Profile: Wawa has recently expanded its private label offering including both shelf-stable products
and foodservice items. The company now works with Daymon Worldwide (also in this database).
Its product offering covers some 6,000 items.
Procurement Contacts: N/A
WEGMANS FOOD MARKETS, INC.
Box 844, 1500 Brooks Avenue, Rochester, NY 14692 USA
Tel: (585) 328-2550
Fax: (978) 443-2785
www.wegmans.com
Total 2010 Sales: $6.2 Billion +10.7%
Percentage of Sales in Exclusive Brands: 40% (E)
Principal Business: Privately held, family-owned Wegmans operates some 79 supermarkets (or
emporiums) in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. It
history began in 1916. The stores today range in size from 80,000 to 130,000 square feet; some
include Market Cafes for take-out or in-store dining (100 to 100 seats). The stores generously
stock more than 70,000 products. In addition, this company owns its own centralized meat
distribution and bakery facilities, plus its own egg farm. In 2009, its Culinary Innovation Center
opened, offering ideas on production, and research and development for meat and prepared foods.