EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Profile: An extra week in this fiscal year helped Sobeys increase its sales, while net earnings
climbed by 8.2% to C$ 307.8 million. Empire sold its 27.5% interest in Wajax Income Fund for
$121.3 million during the year. Sobeys, which launched its new FreshCo discount food store in
Ontario province in May 2010, added 57 outlets to the chain in fiscal 2011 and plans to add more
in fiscal 2012. These outlets replace its Price Chopper stores. FreshCo focuses on everyday low
prices and “fresher” foods: meats, seasonal fruits and vegetables plus locally produced products.
The company also is developing new prototype stores in its Sobeys, IGA extra, and Thrifty Foods
chains. In May 2010, the company launched a new Signal value tier private brand (some 250
products), replacing its Compliments Value range. Sobeys is building its Sensations premium
range from 150 items up to 1,000+.
Procurement Contacts: Nancy Hall, VP, Retail Brands; Kristine Ramezani, Dir. Packaging Brand
& Dev.; John Hale, Dir of Product Appraisal & Dev.; Linda Hodgkinson, director Prod. Dev.; Paul
Flinton, VP, Brand & Product Marketing; Mike Quartermain, Director of Procurement; (Sobeys
National Merchandise Group, Mississauga, Ontario, Tel: 905-671-1995)
SONAE, SGPS, SA
Lugar do Espio, Via Norte, 4471-909 Maia, PORTUGAL
Tel: +351 2294-87522
Fax: +351 2294-04634
www.sonae.pt
Total 2009 Company Sales: $7.9 Billion+ (€ 5.7 Billion+) +5.8%; Sonae MC Sales: $4.3 Billion+
(€ 3.1 Billion+) +6%; Sonae SR Sales: $ 1.5 Billion+ (€ 1.1 Billion+) +21.9%; Sonae RP Sales: $
170.9 Million+ (€ 123 Million+) +12.5%
Percentage Sales in Exclusive Brands: 23% in FMCG
Principal Business: In March 2009, Sonae reorganized into three areas: Sonae MC (Modelo
Continente) covering 164 food retail stores--39 Continente hypermarkets (34 company-owned)
and 125 Modelo supermarkets plus an additional 214 stores, all in Portugal; Sonae SR
(Specialized Retail) overseeing 454 stores (416 in Portugal and 38 in Spain ) covering non-food
retailing; and Sonae RP (Retail Properties/Sonae Sierra), covering 51 shopping centers in seven
countries in a 50-50 partnership with Grosvenor of the UK. Besides Portugal and Spain, these
shopping centers are also located in Italy, Germany, Greece, Romania, and Brazil. The Specialized
Retail Division includes: 115 Área Saúd pharmacies, 80 Bom Bocado, 14 Book.It, and five other
banners, all in Portugal; while including Spain, the specialized banners are: Loop footwear,
Modalfa clothing, SportZone sports clothing and equipment, Vobis computer equipment, Worten
white goods and consumer electronics, Worten Mobile (mobile telecommunications), and Zippy
baby and children clothing. Additionally, Sonae has investments in 105 other stores: 35 MaxMat
DIY and building material outlets and 70 Geostar travel agencies.