EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Profile: Since 2005, Coop Italia has produced revenues relatively even. The current financial crisis
makes the outlook for 2011 just as flat. The Coop brand recently has been upgraded with new
graphics. Besides covering basic staple items, Coop brand breaks out into eight ranges (listed in
EB Identities), covering natural foods, environmentally friendly products, fair trade items, etc.
Coop Italia joined with Despar Italia to establish a purchasing company, called Centrale Italiana,
beginning operations early in 2006. Each year, the coop store count grows, this year up by more
than 30 stores. The co-op also has been involved in developing pharmacies, called Coop Salute. In
2008, the group undertook a redesign of its premium line, Fior Fiore.
Procurement Contacts: Alessandro Neri, Grocery Buyer; Marco Zoldan, Marketing Manager;
Domenico Brisigotti, Director of Product Brands
COOP NORGE AS
Østre Akervei 264, Grorud (Oslo) NO-0915, NORWAY
Tel: +22 89-9595
Fax: +22 89-9745
www.coop.no
Total 2011 Retail Business Sales:$ 4.8 Billion (NOK 28.8 Billion) +2.6%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Organized in 1906 by 26 cooperative societies, this organization over the years
experienced ups and downs. In 2000, NKL was re-branded to Coop and in 2002 Coop Norden was
established. At the same time NKL changed its name to Coop NKL In late 2001, the coop joined
the Coop Norden alliance, holding 20% ownership. But in 2007, that coop de-merged from its
joint ownership. Coop Norge, today, is the second largest retailer in Norway, overseeing a total of
1,100 Coop stores: hypermarkets (Coop Obs!), supermarkets (Coop Mega), discount stores (Coop
Prix), local stores (Coop Market), and specialty stores (Coop Elektro, Coop Sport, Coop Kitchen
& Home, Coop Byggix or Bygg hardware, Coop Kjjøkkem og Hjem home and kitchen, etc.).
They are operated by 117 cooperatives, supported by 1.3 million consumer members. Together,
they command about 25% market share in the grocery sector. The coop also operates food
production facilities, including Goman bakeries and Coop Kaffee coffee roasting.
EB Identities: Coop, Coop Smak (upscale foods), X-tra (economy brand), Änglamark (organic,
Fairtrade, enironmently friendly, healthy products), Kellen (hardware and power tools), Coop
Kaffee, Gomman (bakery products), Northpeak sportswear, Infra paint, Rra (jams and juices), etc.
EB skus: 2,500+ (E)