EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Total 2009 Company Sales: $2+ Billion
Percentage of Sales in Exclusive Brands: N/A
Principal Business: This family owned convenience store business, started in 1959, today is the
third largest privately owned operator of c-stores in the US-- 435 stores in 11 states.
EB Identities: Hiland (snacks and beverages) and five proprietary brands--Java Ridge premium
coffee, Napa Creek wine, Sea Ridge wine, Go Fresh Market sandwiches, and Nuclear energy
drinks
EB skus: N/A
Profile: About April 2009, this chain began rolling out private label lines under its new Hiland
brand, including potato chips, cookies, candies, etc. The latest addition in October 2010 was four
varieties of Hiland beer: ice, light, lager, and reserve. More products are planned. Also, Kum &
Go, which also operates attached fuel stations, sells proprietary brands.
Procurement Contacts: Melissa Billman, Direc tor of Private Label Development
LAWSON, INC.
East Tower, Gate City Osaki, 11-2, Osaki 1-chome, Sinagawa-ku, Tokyo 141-8643, JAPAN
Tel: N/A
Fax: N/A
www.lawson.co.jp
Total Fiscal 2011 Net Sales of Stores: $19.2 Billion (¥ 1,682.812 Million) +1%; Total Operating
Revenues: $5 Billion (¥ 441,278 Million) -5.5%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Lawson, Japan’s second largest convenience store retail chain, oversees
10,665 mostly franchised stores, of which 10,310 operate in all 47 prefectures of Japan and 355
operate in China, mostly in Shanghai. The majority of stores appear under the Lawson banner, but
the retailer has developed a multi-format strategy, encompassing five other formats, including the