EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

neckwear, suit separates, sport coats, and shoes). Kohl’s followed up in February 2012 with the
rollout of Rock & Republic apparel, accessories and other merchandise. Also, the retailer
expanded its most popular private brands, ELLEW and Simply Vera Vera Wang in the spring
2012, adding fashion jewelry and beauty items to the former brand and cosmetics to the latter
brand. This continued in August 2012 with the planned launch of Princess Vera Wang junior
contemporary, premium lifestyle collection. Koh’s obviously is committed to its exclusive and
private brand product mix, which in 2011 jumped by 240 basis points to 50.3% of total sales.
Emphasis on this business also helped boost its 4.2% gain in net income, climbing to $1.2 billion
for the year. During 2011, the company added 38 new stores and executed 100 store remodels.
Most of its new stores are smaller at 55,000 to 68,00 square feet, versus the typical 88,000 square
foot Kohl’s store. Sales for the year were up thanks to aggressive price increases at retail,
designed to offset the higher apparel costs. Categories like accessories (watches) and Home
(electric products) registered strong gains. Also, Kohl’s reported its e-commerce sales hit $ 1
billion for the year with the number of transactions up by 42% from more customer traffic. In
April 2011, Kohl’s signed a seven-year private label credit card program with Capital One: Its
credit card revenues were $ 347 million in 2011 versus $ 280 million the previous year. Some
25% of the merchandise it sells is sourced from one third party purchasing agent: Li & Fung
Limited (also in this database).
Procurement Contacts: N/A
KONINKLIJKE AHOLD N.V. (ROYAL AHOLD)
Ahold Corporate Center, Piet Heinkade 1670173, 1019 EM Amsterdam, THE NETHERLANDS
Tel: +31 20-509-5100
Fax: +31 20-509-5110
www.ahold.com
Total 2010 Group Sales: $38.9 Billion ( € 29.5 Billion) +5.7%; U.S. Sales: $24.7 Billion: (€ 17.8
Billion) +5.1%;The Netherlands Sales: $14 Billion: (€ 10.1 Billion) +4.7%; Other European Sales:
$2.4 Billion: (€ 1.7 Billion) -3.5%
Percentage of Total Sales in Exclusive Brands: 29% (E); for U.S.: 18% (E); for Albert Heijn
Supermar kets: 50%
Principal Business: Ahold Group represents 2,970 retail locations, including 751 stores and online
grocery service in the US (16 states + DC) and 2,218 stores in Europe (9 countries). The European
business for Ahold directly includes The Netherlands, Czech Republic, and Slovakia; while six
other countries are covered in joint ventures (see below). In the US, there are now four geographic
divisions: Stop & Shop New England (217 Stop & Shop stores in six states), Stop & Shop New
York Metro (175 Stop & Shop stores in three states), Giant Landover (179 Giant stores in 3 states
and DC), and Giant Carlisle (180 Giant stores in 4 states). Also, Peapod, the leading online U.S.