EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

KROGER CO., THE
1014 Vine St., Cincinnati, OH 45202 USA
Tel: (513) 762-4000
Fax: (513) 762-1180
www.kroger.com
Total Fiscal 2012 Sales: $90.4 Billion +10.1%; Supermarket Sales (without fuel): $71.1 Billion
+5%; Fuel Sales: $12.9 Billion +42.6%
Percentage of Total Sales in Exclusive Brands: 22.3+% (E)
Principal Business: Kroger continues as the largest traditional grocery in the US. The company
oversees a vast retailing empire of more than 3,600 owned or leased supermarkets and multidepartment
stores (2,435), convenience stores (971), fine jewelry stores (348), distribution centers
(34), and food processing facilities (39). There are two dozen store banners that comprise its
supermarket/multi-department business (combination food and drug, multi-department stores,
marketplace, and price impact warehouses), under such banners as: Kroger, City Market, Dillons,
Jay C, Food For Less, Fred Meyer, Fry’s, King Sooper, QFC, Ralphs, Smith’s, etc. Some 1,900+
of these stores include pharmacies, making Kroger the fifth largest pharmacist in the US.
Additionally, 1,090 of these stores include fuel centers, usually referenced with the store banner
ID. Additionally, Kroger operates five store banners in its convenience store business: Loaf ‘N
Jug, Kwik Shop, Tom Thumb, Quik Stop, and Turkey Hill Minit Markets. Most of these stores
also operate fuel centers. There also are 83 franchised convenience stores. Its fine jewelry stores
appear in the 124 Fred Meyer multi-department store chain as well in mall locations, mostly under
the Fred Meyer Jewelers and the Littman Jewelers banners. In manufacturing (also see Kroger’s
Inter-American Foods, Inc. subsidiary listed in the manufacturers section in this database). Kroger
operates 17 dairies, 10 bakeries, five grocery product plants, three beverage plants, two meat
plants and two cheese plants. Some 40% of its corporate brand products sold in its stores are
produced by these facilities. The plants also sell to outside customers under contract sales.
EB Identities: Kroger stocks on average some 11,000 private label items throughout its
supermarket division--the products organized into three quality tiers: Private Selection premium
quality, gourmet or upscale/unique products plus Private Selection Organics; first-tier store banner
brands (Kroger, Ralphs, King Sooper, Fred Meyer, Dillon, Smith’s, Fry’s, etc.), and Kroger Value
(value brand of good quality products at an affordable price). Its other corporate brands include:
Moto Tech (automotive), mirra renew (health and beauty care products), Everyday Living (kitchen
gadgets), HD Designs (upscale home merchandise), Office Works (office & school supplies),
Naturally Preferred (premium natural products), Active Lifestyle (better-for-you foods), Comforts
(diapers & other baby products), Big K (soda), Fresh Selections, Golden Crown (seltzer), Healthy
Indulgence (low fat/cholesterol foods), Sensible Indulgence (low fat bakery and snacks), Cost
Cutter (second quality, generics), Country Oven (bakery), Embassy (dry grocery items), Home
Pride, Nature’s Market, Pet Pride (pet foods), Perfect Choice (health & beauty), Personal Choice
(health and beauty care items), First Choice (club packs), wholesome@home, Splash Sport/Splash