EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Aldi Nord, Burgstrasse 37, D-45476 Mulheim a.d. Ruhr, GERMANY/Aldi Süd GmH & Co. KG,
Humboldtstr. 38-44, 50171 Kerpen, Germany)
Tel: +49 208-99270
Fax: +49 208-9927321
www.aldi.com www.aldi-nord.de
Total 2010 Worldwide Sales: $83.8 Billion (€ 60.3 Billion (Planet Retail-E); Sales for Aldi Nord:
$47.8 Billion (€ 32.4 Billion) (PlanetRetail-E); Sales for Aldi Süd: $38.8 Billion (€ 27.9 Billion)
(PlanetRetail-E)
Percentage of Sales in Exclusive Brands: 94% (PlanteRetail-E)
Principal Business: Aldi, a privately owned, discount store retailer, does not disclose its sales
results. The company historically has been divided by the owners, the Albrech brothers, Theo
heading the Aldi Nord (North) division; and Karl the Aldi Süd (South) division. In July 2010, 88year-old
Theo passed away. Together, these operations represent 9,400 stores, mostly in Germany,
but also operate in 15 other countries. Both parts are structured the same, made up of legally
independent companies. First, Aldi Süd has 76 such companies, which together oversee some
4,200 stores (E) in seven countries: Germany (nearly half the store count in Western and Southern
Germany), 1,200+ in 32 US States, 500+ in Great Britain, 430 (Hofer banner) in Austria, 250+ in
Australia, 130+ in Switzerland, 70+ in Hungary, and 60 (agencies) in Slovenia. Second, Aldi Nord
(Aldi Markt) has 35 regional companies, overseeing 5,200 stores (E) in eight countries: Germany
(2,500+ in Western, Northern, and Eastern Germany), 680+ in France, 465+ in The Netherlands,
380+ in Belgium, 230+ in Denmark, 212+ in Spain, 42+ in Poland, 12+ in Luxembourg, and 5+
in Portugal. Aldi also Trader Joe’s, a 340-plus chain of upscale, limited assortment (mostly
private label) retail stores, based in Pasadena, CA, now expanding along both the West Coast and
East Coast. Trader Joe’s is listed separately. Additionally, Aldi manufactures coffee and some
other products.
EB Identities: Aldi uses hundreds of different store brand identities in its product mix, comprised
of more than 80% in foods. The U.S. Aldi stores stock mostly food items, but also household
cleaners and supplies plus health and beauty care products. Some identities cover a number of
products, such as in the U.S., the Fit & Active brand for healthy foods; in Germany, the Gutbio
brand for organic foods. Aldi Süd sells such brands as: Tandil detergent, Grandessa preserves/ice
cream, Caribic body care products, Royal Class men’s shirts, Crane sporting goods, Them
children’s clothing. Aldi Nord sells: Biocura beauty care items, Confifrucht preserves, Goldenears
bread, Mama Mancini Italian foods, Markus coffee, Katie Nuss spreads, Source Brunn mineral
water, Schoit milk, etc.
EB skus: Typically, Aldi stores stock 950 regular products plus 30 more action items, which
change seasonally.(E)
Profile: In recent years, Aldi has changed its strategies in different markets. In the US, for
example, there has been a brand consolidation, collecting a number of produce categories under a