EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

eceive targeted offers, earn loyalty points, and pay for purchases. In effect it links with the
retailer's loyalty program and processes payments , outside the traditional credit card processing
system. The technology by Midax and IncentEdge provides targeted coupon offers directly to the
customers' loyalty card or mobile phones, as they purchase products., while interfacing with all
major POS systems.
EB Identities: N/A
EB skus: N/A
Profile: Daymon, founded in 1969, has become the largest corporate brand marketing/sales agent
in the US representing suppliers to some of the top retail/wholesale clients in the drugstore, club
store, and pet superstore industries as well as the grocery industry. Lately, the company has moved
more aggressively on the international front, one of its latest strategic alliance agreements signed
ICA Norway (also in this database).
Procurement Contacts: Carla Cooper, President & CEO; David Lopes, President & General
Manager, Daymon International; Glenn Pfeifer, VP-Daymon Design (also in the Manufacturers'
Listing); Bharat Rupani, VP and Kimberlee Marsh, both Division VPs, North American Private
Brands Development
DELHAIZE AMERICA, INC.
2110 Executive Drive, Salisbury, NC 28145-1330
Tel: (704) 633-8250
Fax: (704) 636-5024
www.foodlion.com www.hannaford.com www.Sweetbuysupermarkets.com
Total 2011 Sales: $19.2 Billion (€ 13.8 Billion) +2.1%
Percentage of Sales in Exclusive Brands: 17.5%
Principal Business: (See Delhaize Group)
EB Identities: Food Lion, Sweetbay, Hannaford, My Essentials (value line), Taste of Inspirations
(frozen entrees), On the Go Bistro (refrigerated ready meals), Smart Options (value line), Nature’s
Place (organic and natural products), Healthy Accents (health and beauty products), Home 360
(general merchandise)