EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Laurent brand now boasts 700,000 fans on Facebook, while on Twitter, it is regarded as the most
popular luxury brand with 700,000 followers.
Procurement Contacts: N/A
PRICE CHOPPER SUPERMARKETS/ THE GOLUB CORP.
501 Duanesburg Rd., Schenectady, NY 12306 USA
Tel: (518) 355-5000; (800) 666-7667
Fax: (518) 379-3390
www.pricechopper.com
Total 2010 Systemwide Sales: $3.6 Billion (E)
Percentage of Sales in Exclusive Brands: 29%
Principal Business: This family owned supermarket chain operates some 128 stores in six states
New York, Pennsylvania, Connecticut, (Massachusetts, New Hampshire, and Vermont). Started in
1932 as Central Market, the store banner identity changed to Price Chopper in 1973 and two years
later the Price Chopper private brand was launched. The company, still operated by the Golub
family (based in Rotterdam, NY) but 55% owned by its associates, also operates Mini Chopper
service stations and convenience stores.
EB Identities: Price Chopper (flagship brand), Price Chopper Natural (natural and organic foods),
Central Market Classics (premium foods), Clear Value (entry price point), Wild Oats (licensed),
and a range of brands from Topco (also this database), such as TopCare, World Classics Trading
Co., Always Save (economy), etc.
EB skus: 4,000+
Profile: The Golub family for decades has been a pioneering force in the US grocery trade and its
influence carries over to the Price Chopper supermarket chain, where innovations come every
year. Recent examples in private label include co-branding two Price Chopper cereals with Paul
Newman’s picture, child-friendly cereals with educational messages (Koo-Kies & Peanut Butter
Cocoa Spheres), licensed Wild Oats private label products (now owned by Whole Foods), etc.
Price Chopper also is now building a 67,000 square food “Green” supermarket, with LEED
certification. Additionally, the chain is designing new small-format, urban-concept food and
grocery stores targeted to urban neighborhoods. Instead of its 24,000 to 60,000+ plus outlets, the