EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Toronto a major food distributor/processor (C$32.8 billion sales in 2010), oversees 1,027 stores
under 22 banners, 576 of them company-owned and 451 franchised, as well as serving
independent accounts. The company also operates 24 company operated and six third-party
operated distribution centers. Its corporate stores average 56,100 square feet. The store count
covers multi-formats: 52 Atlantic SaveEasy, 53 Atlantic Superstore, 14 Dominion (licensed
trademark), 106 Extra Foods, 20 Fortinos, 91 Loblaws, 67 Maxi, 15 Maxi & Cie., 130 No Frills,
105 Provigo, 97 The Real Canadian Superstore, 37 The Real Canadian Wholesale Club, 23
SuperValu, 68 Valu-mart, 51 Your Independent Grocer, 50 Zehrs Markets, 105 Provigo, No Frills,
and 515 Cash & Carry and other banners. More than two-thirds of its corporate and franchised
stores operate in two provinces, Ontario and Quebec. Loblaw is traded over different stock
exchanges in Canada, under the “L” symbol.
EB Identities: President's Choice (unique or better quality) with sub-brands-- G.R.E.E.N.
(environmentally responsive), Organic, PC Blue Menu (healthy, nutritious foods), Mini Chefs
(fun, nutritious foods for kids), Home Collection (cookware/tabletop/linens/décor/appliances),
Bath and Body, Club Pack, etc. Others: Everyday Essentials (value), Joe Fresh Style (value,
unique apparel/foot ware), Joe Fresh Beauty (cosmetics), Life@Home (garden/outdoor), Jogi
(fitness), J+ (small electronics, stationery), etc.
EB skus: 7,000+
Profile: Loblaw’s continues to improve its operations with a strong emphasis on investment in
stores (C$ 700 million for improvements) and on improving profitability in its control brand
operation (C$ 8.2 billion in sales). During the year, Loblaw’s converted 31 corporate stores to
franchised outlets, while also acquiring 17 stores from T&T Supermarkets Inc. A number of
franchised stores also were converted to independent affiliates. The company also reduced the
sodium content levels in 130+ control brand products, while launching 1,200 new control brand
products including the successful President’s Choice Ice Cream Shop Flavors range of 14
varieties. There are now nearly 500 in-store pharmacies in Loblaw banner outlets. A pilot program
was started for new small format pharmacies in 2010. Over the past five years ago, the Joe Fresh
brand (recently extended beyond adult apparel and footwear into kids wear, cosmetics, and bath
and body products) has emerged as the fourth largest apparel brand in Canada. Loblaw’s in 2010
opened its first stand-one Joe Fresh Store in Canada with plans for another 19 outlets (including
one scheduled for a New York City’s Fifth Avenue location. In 2011, Loblaw’s launched two
new control brands, Jogi for fitness shoppers (yoga and aerobic accessories) and the ‘J+’ small
electronics and stationery line. More recently, Loblaw has licensed JCPenney department stores in
the US to sell Joe Fresh brand products.
Procurement Contacts: Paul Ormsby, Executive VP, Supply Chain, IT, Food Sourcing; Pietro
Satriano, Executive VP, Control Label Development; Robert G. Chenaux, President; Scott
Lindsay, Terry Couttie, Larry Griffin (Quality Assurance), and Paul Uys, Russel Rudd (Design),
and Boris Polakow, (Control Label Sales), all Vice-Presidents: Rose Demarco, director Control
Label; Katherine Lenhoff, P Strategy, Planning & BPI.
LOTTE SHOPPING CO., LTD.
(Chul Woo Lee) So gong dong 1, Junggu, Seoul City, SOUTH KOREA