EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Englundaagen 4, 80 nn, SE-171 88 Solna org.nr 556030-5921, SWEDEN
Tel: +46 10-740-0000
Fax: +44 1461-1717
www.coop.se
Total 2010 Consumer Co-operative Movement Sales:$ 6.2 Billion (SEK 44.8 Billion) -1.2%; KF
Group Sales: $ 5.1 Billion (SEK 36.7 Billion) -1.6%; Grocery Turnover:$ 4.5 Billion (SEK 32.5
Billion) -1.2%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: This consumer cooperative movement, along with the subsidiary of Cooperative
Union, KF (Kooperatia Forbundet), is comprised of 44 consumer societies, representing
760 stores in Sweden and owned by some 3.1 million consumer members. Together, KF Group
accounts for five consumer societies, overseeing 459 stores, while the 39 other consumer
societies—ranging in size from 600,000+ members down to 179 members—operate their own
stores. There are five banner chains in the co-op: 383 Coop Konsum fresh & organic foods (163
owned by KF Group), 70 Coop Extra food stores (43 Group owned), 176 Coop Nära local
convenience stores (91 Group owned), 69 Coop Forum hypermarkets (46 Group owned), and 35
Coop Bygg DIY & garden centers (25 Group owned). In addition, KF Group operates Daglis, a
4,200-square-meter food store in Stockholm (stocking 30,000 products) and an on- line business.
Besides commanding a 21.5% grocery retail market share in Sweden, the KF Group also oversees
different businesses: real estate, bookstores, a publishing group, film and digital game distribution,
magazines, conference facilities, and different investments, including 70% interest in Löplabbet, a
chain of running and walking goods and accessories; a 20% interest 190 pharmacies (Kronans
Droghandel), plus interest in 180 Expert home electronics.
EB Identities: Coop (top quality foods and non-foods), Coop Prima (premium quality foods),
Coop Änglamark (organic, Fairtrade, environmentally-friendly, etc. products--200+), Änglamark
Prize, and X-tra (cut-price products), Blavitt (234 low-price products), Blue and white (everyday
low price items), Signum (469 products), etc.
EB skus: N/A
Profile: Starting in 2012, KF will be phasing out of its ownership in the Nordic purchasing group,
Coop Trading A/S, which shares ownership with coops in Norway (NKL), Denmark (FDB), and
Finland (SOK) also in this database. KF instead will continue purchasing through its Coop
Purchasing & Category AB, Cikab. During this year, the Swedish coop opened nine new stores,
five of them Coop Forum supermarkets and two each of Coop Extra and Coop Konsum. KF also
introduced a new premium brand, Coop Prima, starting with 50 products in 2011 with plans to
double the range. All of the packaging will carry messages from the producer, explaining the
product background. KF Group, hit by higher commodity prices during the year, saw its net