EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Tel: +65 6456-0233
Fax: +65 6552-2877
www.fairprice.com.sg
Total Fiscal 2011 Group Sales: $1.8 Billion (SGD $2.4 Billion) +9.1%
Percentage Sales in Exclusive Brands: 20%
Principal Business: FairPrice is a cooperative owned by 460,000+ Singaporeans. Founded in 1973
by the labor movement designed to moderate the cost of living in Singapore, the co-op today is
Singapore’s supermarket leader, operating 252 outlets, under five formats: 94 FairPrice
supermarkets, 7 FairPrice Finest outlet, 4 FairPrice Xtra outlets, 23 FairPrice Xpress stores, and
124 Cheers convenience stores. NTUC FairPrice also owns a Fresh Food Distribution Center and a
centralized warehouse-distribution firm.
EB Identities: FairPrice (everyday essentials), FairPrice Gold (premium), Budget or Yellow Dot
(basic items at affordable prices), FairPrice Pasar (fresh foods), FairPrice Home Proud (household
goods and general merchandise).
EB skus: 2,000+
Profile: This co-op began in 1973 as NTUC Welcome, then merged with an employees
cooperative SEC (Singapore Employees Cooperative in 1983 to form its present identity. During
this year, eight new stores opened, including a new FairPrice Xtra hypermarket. Also introduced:
the Pasar Indonesian housebrand, covering fresh leafy vegetables from Indonesia plus a new
exclusive Brunei Halal range of halali certified products from Brunei Darassalam. Last year, this
retailer reported its online sales grew by 25% while its “That’s My FairPrice Facebook page has
34,000 fans. Net profits for the retailer were S$87.8 million. Plans call for increasing the house
brand sku count to 3,000+ items in five years.
Procurement Contacts: Tng Ah Yiam, Director, Integrated Purchasing
O’REILLY AUTOMOTIVE, INC.
233 Paterson Ave., Springfield, MO 65802 USA
Tel: (417) 829-5878