EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

as in Florida or 11 states total. The company owns and estimated 500+ outlets and franchises the
balance to independent dealers. Stores range from 600 to 5,000 square feet, stocking between
2,500 to 3,000 skus of popular foods and dry goods as well as liquor and beer. Gulf Oil supplies
more than 2,000 sites, among them stores operated by Cumberland Farms, as well as dealerships
and distributors.
EB Identities: Cumberland Farms (dairy products, bakery items, snack items, deli sandwiches),
Chill Zone fountain and frozen drinks, Farmhouse Blend (coffee)
EB skus: N/A
Profile: Privately owned Cumberland Farms has not been anxious to publicize its contraction in its
store count or sales volume over the past couple of years. We estimate that early in May 2009, the
company was comprised more than 1,000 stores with a total volume exceeding $10 million. A
news report in September 2010 announced 61 of its stores (34 of them selling unbranded motor
fuel) were up for sale; in June 2011, 29 of them were sold to multiple buyers. The company’s
intention is to redeploy capital to its other outlets and introduce new stores. Meantime,
Cumberland Farms had moved aggressively into introducing more private label groceries, drinksto-go,
and toasted sandwiches, including a new package design for the Cumberland Farms brand.
The company also has adapted its larger store formats to a foodservice presentation.
Procurement Contacts: John Dulin, Private Label Category Manager
CVS CAREMARK CORPORATION
One CVS Drive, Woonsocket, RI 02895 USA
Tel: (401) 765-1500
Fax: (401) 769-0841
www.cvscaremark.com
Total 2011 Revenues:$107.1 Billion +11.8%; Pharmacy Services:$58.9 Billion +25.1%; Retail
Pharmacy Segment:$59.6 Billion +4%
Percentage of Retail Store Sales in Prescription Drugs: 68%; Percentage of Front of Store Retail
Sales in Exclusive Brands: 18%;Percentage of Total Company Sales in Exclusive Brands: 10% (E)
Principal Business: CVS, which once stood for Consumer Value Stores, merged in March 2007
with Caremark Pharmacy Services (a leading pharmacy benefits manager). CVS Pharmacies,
which now calls itself the largest pharmacy health care provider in the US, operate 7,327