EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

stores in Canada). Also, the company operates five Henri Bendel luxury specialty stores.
Victoria’s Secret specializes in intimate apparel, personal care and beauty products and
accessories. Its La Senza banner in Canada stocks lingerie sleeps ware, and apparel for girls. La
Senza also operates some 497 stores independently owned in 45 countries. The Bath & Body
Works stores specialize in lotions, personal care products, and home fragrances.
EB Identities: Victoria’s Secret (bras and panties), Bath & Body Works Signature Collection (antibacterial
formulations, home fragrances), Bendel, La Senza
EB skus: 900
Profile: In this fiscal year, Limited Brands (NYSE: LTD) bore the higher raw materials and energy
costs while weathering the climate of the recession. Its comparable store sales were off by 9% for
the year. Net income dropped to $ 220 million from $ 718 million the previous year. The Henri
Bendel chain, which features upscale women’s apparel, fashion accessories, lingerie, lounge wear,
cosmetics, and fragrances, welcomed three new outlets late in 2008: Boca Raton and Aventura,
both Florida, and San Diego, CA. But in 2009, the flagship New York store (104 years old)
announced it is dropping its fashion business and concentrating on beauty products, accessories
and small gift items. (Bendel’s other store in Columbus, OH, was opened in 2004.) Bendel, which
also sells its Bendel branded candles ($26 a pop) through Bath & Body Works outlets, is looking
to open smaller stores in malls, selling beauty products and gift items. Its designer fashion apparel
sales suffered during this current recession.
Procurement Contacts: N/A
LOBLAW COMPANIES LIMITED
1 President’s Choice Circle, Brampton, Ontario, L6Y 5S5 CANADA
Tel: (905) 459-2500
Fax: (905) 861-2603
www.loblaw.com .
Total 2010 Sales: $30 Billion (C$30.9 Billion) +0.6%
Percentage of Sales in Exclusive Brands: 26.5%
Principal Business: Loblaw is Canada’s largest food distributor, marketing the number one and
number two consumer packaged goods brands, President’s Choice and no name, respectively, in
Canada (Nielsen, Dec. 18, 2010). Loblaw, which is 62% owned by George Weston Limited,