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EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

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past have required Chapter 11 bankruptcy protection. BI-LO a originally owned by Ahold of the<br />

Netherlands (also in this database) from 1977 to 2005 was sold to Lone Star Fund, Dallas, a<br />

private equity firm that buys distressed debt and assets. BI-LO emerged from bankruptcy umbrella<br />

and with the support of Lone Star Funds, announced plans to acquire Winn-Dixie for $ 560<br />

million in cash. (See details on Winn-Dixie in its listing in this database.)<br />

Procurement Contacts: N/A<br />

BIG Y FOODS INC.<br />

2145 Roosevelt Ave, Springfield, MA 01102-7840 USA<br />

Tel: (413) 784-0600<br />

Fax: (413) 732-7350<br />

www.bigy.com<br />

Total 2010 Sales: $1.5 Billion (E)<br />

Percentage of Sales in Exclusive Brands: N/A<br />

Principal Business: Big Y operates 61 stores in Massachusetts and Connecticut, comprised of 47<br />

(E) Big Y World Class Markets, 10 Big Y supermarkets, 1 Fresh Acres Market, and 2 gourmet<br />

and food outlets.<br />

EB Identities: Big Y, Top Crest, Top Care (part of the Topco co-op)<br />

EB skus: 2,900+<br />

Profile: Family owned, Big Y Foods celebrates its 75th anniversary in 2011. Late in 2010, this<br />

retailer purchased seven A&P supermarkets in Connecticut. In June 2010, Big Y began testing a<br />

Groupon offer (a deal-of-the-day website) among Springfield, MA subscribers, offering its new<br />

Shellfish Grill Pack (lobster tails, mussels, clams, and other seafood) at a 40% discount off the<br />

$39.99 retail price. Big Y partnered with Incentive Targeting and HaloEffects to produce what it<br />

describes as the first-ever grocery chain Groupon offer.<br />

Procurement Contacts: Ann Wallenius, Director, Corporate Brands

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