EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Total 2010 Company Sales: $11.6 Billion -4%
Percentage of Sales in Exclusive Brands: 30% (E)
Principal Business: Founded in 1986, Office Depot operates some 1,147 office supply stores. The
North American portion covers 1,124 stores in 49 states, DC and Puerto Rico. The company also
sells to customers in 48 countries via stores, direct mail, the Internet, etc. There are 162 office
supply stores in France, Hungary, Israel, Japan, South Korea, and Sweden. Additionally some 98
stores are licensed in South Korea and Taiwan. Office Depot maintains alliances in eight
additional countries. The company also is one of the world’s largest e-commerce outlets, having
generated some $4.8 billion in sales online.
EB Identities: Office Depot, Office Depot Value, Foray, Viking Office Products, Niceday, Ativa,
Break Escapes, Worklife, Christopher Lowell--covering general office supplies, computer
supplies, business machines and related supplies and office furniture
EB skus: N/A
Profile: Ouch! Recovery is slow, but steady. Office Depot (NYSE: ODP) net losses--continuing
since 2008--for this year were cut to $ 46.2 million versus a net loss of $ 598.7 million in 2009.
Store closures continue, some 22 shuttered in North America in 2010; while 17 new stores were
opened International sales of $ 3.4 billion came from 455 stores. Those in Japan and Israel were
sold, creating licensees. While many of its products contain recycled content, this retailer lately
has put more emphasis on environmentally preferable products, including items in its private label
selection, which has been significantly expanded. In November 2009, retailer introduced more
than 70 fashionable business products for travel, organization, and work, including both national
brands and three private labels: i.e. Inspiration in Everything (totes, key fobs, passport holders,
etc.), ATIA Mobil-IT (pad folios), and FORAY (computer bags, pad folios, and personal
accessories). Plans call for reenergizing its private brand business in 2011.
Procurement Contacts: Dennis Cohen, Sr. Director, Private Brands Opns., Office Department
OFFICEMAX, INC.
263 Shuman Blvd., Naperville, IL 60563 USA
Tel: (630) 438-7800
Fax: (630) 864-4420
www.officemax.com