EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Fax: +45 39-470001
www.fdb.dk www.coop.dk
Total 2011 Group Sales:$8.1 Billion ( DEK 43.8 Billion)
Percentage Sales in Exclusive Brands:N/A
Principal Business: FDB (Faellesforeningen For Danmarks Brugsforeninger) is one of Denmark’s
largest membership organizations and the largest grocery store chain in the country. It owned by
its members, some 1.7 million people. It oversees half a dozen or more store formats, including
supermarkets, hypermarkets, and discount stores. FDB’s roots trace back to 1886 with the debut of
one of its chains, Irma. Its structure has changed in this Century. In 2002, FDB became a member
of Coop Norden, which combined the purchasing power of two other coops, in Sweden and
Norway. This activity was phased out in late 2007, placing the Danish co-op back on its own. In
July 2008, FDB took over ownership of Coop Danmark AS. FDB also operates an ad agency and
conference training services.
EB Identities: Ängelmark (multiple product categories addressing organic, environment friendly,
and anti-allergic foods and non-foods), Coop, Coop X-tra, Irma, Bla (coffee), IRMA (multiple
categories), Bluecare (household washing, cleaning & hygiene products), Minirisk (cleaning, baby
& hygiene items plus nappies or diapers), Natura Okologi (organic grocery, dairy, fruit/vegetable
products), Danefrost (frozen products), and Friends (children’s and baby clothes & diapers), “C”
convenience foods, etc.
EB skus: N/A
Profile: FDB’s Coop Denmark operates 394 DagliBrugson (convenience stores), 367 Fakta
discount stores, 271 Super Brugson (supermarkets), 81 Kickly (food and nonfood stores), 80 Irma
(high quality food grocery stores), and other concepts (Lokal Brugsen, IRA A/S) chains. Its latest
venture: a new convenience store concept, called “C,” with the letter C inside a heart shape, meant
to address consumer interests in ethics, price, convenience and life-style products. The first C store
opened in April 2010. During 2011, FDB reported a tough year for the Kickly and SuperBrugsen
chains, and satisfactory results for Irma. Its biggest growth engine is the Fakta discount chain,
which reflects the recession-like climate across Europe. Also, DagliBrugsen chain sales gained
momentum in this period.
Procurement Contacts: Allan Agerskov, Category Group Manager, Groceries
FEDERATED CO-OPERATIVES LTD.
401-22nd Street East, Saskatoon, SK, S7K 0H2 CANADA