EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB Identities: Western Family private brands,Shur Saving, Natural Selections, Utah’s Own
Products
EB skus: N/A
Profile: AFS has faced another challenging year, forced to close five of the 34 stores acquired in
early 2010 from Supervalu (also in this database), while transferring ownership of two other
stores. That left the company with 27 outlets, all converted to its Fresh Market banner. In this
fiscal period, the company lost $ 6.5 million, less than the $ 2.3 million loss reported in fiscal
2010—but much worse than the $ 2.4 million profit in fiscal 2009.
Procurement Contacts: Brian Duff, Sr. VP; Roger White, Executive Director of Marketing &
Communications
ASSOCIATED MARKETING SERVICES (AMS)
WTC Schiphol Airport D-5, Schiphol Boulevard 245 1118 BH Schiphol Airport, THE
NETHERLANDS
Tel: +31 20-406-70-47
Fax: +31 20-406-70-58
www.ams-sourcing.com
Total 2010 Procurement Sales: $3.5 Billion (€ 2.6 Billion)
Percentage of Sales in Exclusive Brands: 100%
Principal Business: This independent European buying group is devoted exclusively to private
label product sourcing for its members own private label programs. The membership includes 13
noncompetitive food retailers: Ahold (The Netherlands); Booker (United Kingdom); Dansk
Supermarked (Denmark); Hagar (Iceland); EL.OMAS (Greece); Esselunga (Italy); ICA Group
(Sweden); Jeronimo Martins (Portugal); Kesko Food Ltd. (Finland); Migros (Switzerland);
Morrisons (United Kingdom); Systeme-U (France); and Uniarme (Portugal).
EB Identities: Euro Shopper
EB skus: 1,100 (400 sourced by AMS)