EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

(premier Angus beef), Rio Viejo (Mexican & Southwestern-style foods--tortillas, guacamole,
salsas, chilies, jalapeno, cheeses and sauces), Snoboy (fresh produce), Tender Cut (imported fresh
& frozen beef), Tidal Rave (powdered drink mixes & soft drinks)
EB skus: 10,000 (E)
Profile: This company has a strong private label program, tapping into a large portfolio of food
products plus healthcare items and school foodservice need, which also covers a number of
exclusive brands, such as Signature (finest USDA Choice fruits and fancy-grade vegetables), Elite
(mid-range alternatives), and Pride (cost sensitive items) under canned fruits, vegetables or
entrees.
Procurement Contacts: Bill Patterson, Purchasing Direc tor, Private Label Brands
FRED’S, INC.
4300 New Getwell Rd., Memphis, TN 38118 USA
Tel: (901) 365-8880
Fax: (901) 365-8865
www.fredsinc.com
Total Fiscal 2009 Sales: $1.8 Billion +1%
Percentage of Sales in Exclusive Brands: 6.6%
Principal Business: Fred’s, started in 1947, has positioned itself as a “Hometown Discount Store,”
operating 663 stores (24 of them franchised) in 15 Southeastern states. The company owns 639
stores and 284 pharmacies. Its stores average 14,500 square feet, serving low, middle, and fixed
income families in small to medium-size towns.
EB Identities: Fred’s
EB skus: 900+
Profile: The key strategy for Fred’s in 2008 continues to be streamlining its operations. In 2007,
17 under-performing stores were closed, followed up in 2008 with 74 under-performing stores and
23 pharmacies closed. Also inventories have been cut. The results show its sales gains small, but