EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

more than 1,500 frozen food items, under different brand names. The company also manages a
private label program in those two areas, under its Sunny Select private label, covering more than
720 grocery items and 120+ frozen food items (including Family/Valu Packs). Additionally, this
wholesaler handles its own Sunnyside Farms label, covering more than 180 dairy items, including
ice cream, yogurt, cheese, butter, and other dairy-related products. The Sunny Select wholesale
sales now top $ 75 million ($ 100 million in retail sales). SSI’s marketing department covers such
disciplines as new item development, package design, product management, quality assurance,
setting product specs, audits, plant visits/inspections, etc.
Procurement Contacts: Mark Nelson, Export Manager, Marketing/Merchandising Division; Jim
Dimataris, Director, Marketing
SUPERVALU INC.
11840 Valley View Rd., Eden Prairie, MN 55344 USA
Tel: (952) 828-4000
Fax: (952) 294-7495
www.supervalu.com
Total Fiscal 2011 Sales: $36.1 Billion -3.7%; Food Distribution Sales: $8.2 Billion -5%; Retail
Food Sales: $27.9 Billion -3.5%
Percentage of Retail Sales in Exclusive Brands: 19% (E)
Principal Business: SUPERVALU (NYSE: SVU) traces its roots back to 1870-71 as Newell and
Massey, a food wholesaler. Over the decades and through name and ownership changes, its Super
Valu identity was established in 1954. From there, the company grew and expanded into store
chain ownership--eventually to become one of the country’s largest food wholesale distributors to
independent retailers in the US. Its operation, which includes ownership of retail food chains,
covers a total of 2,434 traditional and hard discount retail food stores, the latter encompassing 935
stores licensed as Save-A-Lot stores and operated by independents. The company’s own 1,102
store portfolio span a dozen regional chains: Acme, Albertsons, Cub Foods, Farm Fresh,
Hornbacher’s, Jewel-Osco, Lucky, Shaw’s, Shop ‘n Save, Shoppers Food & Pharmacy, Star
Markets and 397 owned Save-a-Lot discount food stores. Supervalu’s wholesale distribution
business, serving independent grocery chains, mass merchants, and the military market through 10
distribution centers, covers 47 states with a customer count of 1,900 independent stores plus its
own stores and including secondary grocery supplies to some 760 independent retailers. The
company also is an owning distributor of IGA (also in this database).
EB Identities: Supervalu organizes its own brands under three tiers: Premium, first tier, and value
brands. They include Culinary Circle (premium, restaurant-inspired entrees, dishes and soups),