EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Principal Business: This coop began in 1969 as Comerco, representing a consolidation of 10 coops,
including its workers/owners, plus a few thousand consumers. In 1970, its name was changed
to Eroski, having evolved since then into a combination of 8,300 workers/owners and 335,000
consumer/members. Its sales/distribution network today is made up of some 2,367 outlets, which
operate mostly in Spain with about 41 outlets in Southern France. The Group ended 2009 with 113
Eroski hypermarkets, 1,063 Eroski/center /city and Caprabo supermarkets, 58 Eroski petrol
stations, 224 Eroski (viajes) travel agencies, 40 Forum-Sportsland sports shops, 289 drugstores
and 7 IF perfumeries, plus ABAC leisure & culture outlets, 19 Cash Record stores, and 32
logistics platforms, all in Spain. In France: 4 hypermarkets, 16 supermarkets, 17 petrol stations
and 4 IF Perfume shops.
EB Identities: Eroski, Eroski Natur Seleccion (fresh produce, meat, fish), Eroski Absolut Vital,
Ecron (home appliances), Romester (sporting goods), Visto Bueno (designer clothing), and
Cherokee a licensed clothing brand.
EB skus: 1,600
Profile: This cooperative began diversifying a few years ago. In 2002, it launched IF (In Faradis)
perfumeries. That same year, the Group formed an alliance with Les Mousquetaries Group in
France (also in this database) to establish ALIDIS (Alianza Internacional de Distribuidores),
based in Geneva, Switzerland, which now works to pool the partners’ strengths and to develop
distribution in Spain and other countries. Then Eroski formed an alliance in May 2004 with
Cooperatives Abacus in Spain, a €5.9 billion co-op specializing in leisure and cultural goods. This
joint effort will help Eroski to develop new store formats that sell books, records, stationery, etc.
Late in 2005, the company decided to replace its former Consumer own brand identity with a new
Eroski trademark. The Eroski brand is now promoted as “The Savings Brand.” Late the following
year, the new Eroski SeleQtia food range (excellent food products) was introduced. In March
2007, the co-op purchased six hypermarkets and a supermarket from Caprabo of Spain. In June
2007, the retailer took over Caprabo. For 2009, economic conditions in Spain depressed
consumption and Eroski was forced to emphasize the “cheapest” products, introducing a new
range of some 1,200 products, mostly under the Eroski brand, offering savings of 30%. This
helped Eroski overall private label sales to climb by 3% to 33% of Group sales. In 2009, some 74
new stores, mostly supermarkets were opened. Eroski is the distribution arm of Mondragon,
Beijing, China, which oversees 106 cooperative in different areas (finance, industrial production,
professional services, etc.).
Procurement Contacts: Begona Fernandez, Own Brand Food Marketing Ex ecu tive
GRUPO CASA SABA, S.A.B/ DE C.V. ADR
Paseo de la Reforma, number 215, Colonia Lomas de Chapultepec, MEXICO, D.F. 11000
Tel: (52) 5--227-4559
Fax: (52) 5-284-6665