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EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

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DAIRY FARM INTERNATIONAL HOLDINGS LIMITED<br />

C/o Dairy Farm Management Services Ltd., 7/F, Devon House, Taikoo Place, 979 King’s Road,<br />

Quarry Bay, HONG KONG<br />

Tel: (852) 2299-1888<br />

Fax: (852) 2299-4888<br />

www.dairy farm group.com<br />

Total 2010 Sales (includes Associates): $9.1 Billion +13%; Total Sales (Its Subsidiaries): $7.9<br />

billion +13%<br />

Percentage of Sales in Exclusive Brands: N/A<br />

Principal Business: Dairy Farm is a dedicated Asian retailer, which traces its roots back to a<br />

modest beginning in 1886 as a cattle farmer. It wasn’t until 1904 that its first retail store opened.<br />

Today, Dairy Farm is much more than a dairy farm, overseeing 5,386 retail outlets in seven Asian<br />

countries plus the administrative regions, Hong Kong and Macau of the People’s Republic of<br />

China and the Republic of Singapore. Its business, which deals in seven different currencies,<br />

encompasses 113 hypermarkets (Giant banner stores in Brunei, Indonesia, Malaysia), 939<br />

supermarkets under 9 banners (Wellcome/MarketPlace/ThreeSixty/Oliver’s/Giant/Foodworld/-<br />

Hero/Cold Storage/Shop N Save) in Brunei, India, Indonesia, Malaysia, Taiwan, and Vietnam plus<br />

Hong Kong and Singapore; 2,231 convenience stores under two banners (7-Eleven and Starmart)<br />

in Indonesia and China plus Hong Kong Macau and Singapore; 1,245 health & beauty stores<br />

under 4 banners (Mannings/GNC/Health and Glow/Guardian) in Brunei, India, Indonesia, China,<br />

and Malaysia plus Hong Kong, Macau, and Singapore; and 7 IKEA home furnishings stores in<br />

Taiwan and Hong Kong. Additionally, Dairy Farm holds 50% interest in Maxim’s, Hong Kong’s<br />

leading restaurant chain, which operates some 356 foodservice units (including 233 Starbucks<br />

coffee shops) under different banners in China and Hong Kong. Specifically, Dairy Farm’s<br />

supermarket banner locations are: Wellcome in Hong Kong, Taiwan and Vietnam; Three Sixty<br />

and Oliver’s The Delicatessen in Hong Kong, Jasons MarketPlace in Singapore, Hong Kong, and<br />

Taiwan; Cold Storage in Singapore and Malaysia; Giant in Malaysia, Indonesia, and Brunei; Shop<br />

N Save in Singapore, Hero in Indonesia; and Foodworld in India. The Manning health and beauty<br />

stores are in Hong Kong, China and Macau; the Guardian units in Malaysia, Singapore, Indonesia,<br />

and Brunei; and the Health and Glow stores in India. The 7-Eleven stores are in Hong Kong,<br />

Singapore, Southern China and Macau; while Starmart c-stores are in Indonesia. The company is a<br />

member of the Jardine Matheson Group, which is incorporated in Bermuda. Dairy Farm also<br />

operates 9 Photo Finish shops in Singapore.<br />

EB Identities: First Choice, No Frills, Bonnie Hub bard (Western-style foods), Aroy-D (canned<br />

fruits), Cafe De Luxe (instant coffee), GNC, etc.

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