EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

www.soriana.com.mx
Total 2010 Sales: $7.5 Billion (Pesos 93.7 Billion) +5.8%
Percentage of Sales in Exclusive Brands: 20% (E)
Principal Business: Formed in 1968 under the Simbolo banner, this retailer in 2000 was renamed
Soriana and publicly traded (Mexican Stock Exchange under “Soriana”). The company today
oversees 508 stores in 32 Mexican states, covering 160 cities. Its six store formats are: 227
Soriana Hiper hypermarkets (averaging 8,500 square feet), 105 Soriana Super supermarkets
(average 2,500 square meters), 121 Soriana Mercado markets (average 5,000 square meters), 30
City Club membership stores (averaging 8,000 square feet), 21 Soriana Express (average 1,500
square meters), 137 Super City convenience stores (including franchised stores). There also are 14
distribution centers.
EB Identities: Soriana (food and non-food groceries), Soriana Premium, Nodrim (medicine),
Valley Foods (healthy foods), Trainer’s Choice (pet food), Hipermart, plus numerous identities in
family apparel and general merchandise. In City Club stores: Member’s Choice, Menu Solutions,
Big Solutions, etc.
EB skus: N/A
Profile: Soriana, on Dec. 5, 2007, took a giant step, acquiring 205 self-service units from Grupo
Gigante (also in this database). For 2010, Soriana’s theme has been growth, adding 38 new stores:
2 Hiper, 8 Mercado, 20 Express, and 8 Super outlets. The Soriana Express chain is new, stocking
some 8,200 skus. Early reports show Soriana's 2011 sales up by 4.9% to Pesos 98.3 billion; but net
earnings dipped by 6.7% to Pesos 3.1 billion.
Procurement Contacts: Liliana Diaz Cantu, Private Label Manager
PANTRY, INC., THE
305 Gregson Dr., Cary, NC 27511 USA
Tel: (919) 774-6700
Fax: N/A
www.thepantry.com