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earnings dip by 50% to SEK 112 million. Through cost reduction and efficiencies, KF has realized<br />

savings.<br />

Procurement Contacts: Titti Bergenholtz, Director of Own Brands<br />

KINGFISHER<br />

3 Sheldon Square, Paddington, London W2 6PX UNITED KINGDOM<br />

Tel: +44 20-7372-8008<br />

Fax: +44 20-7644-1001<br />

www.kingfisher.com<br />

Total Fiscal 2009 Sales: $18.5 Billion (£ 10 Billion) +10.8%<br />

Percentage of Group Sales in Own Label/Exclusive Brands: 24%; Percentage of B&Q Sales in<br />

Own Label/Exclusive Brands: 35%<br />

Principal Business: Kingfisher, traded as KGF on the London Stock Exchange, is the leading<br />

home improvement retailer in Europe and Asia and the third largest of it kind in the world. The<br />

company oversees 823 stores in eight countries in Europe and Asia. It is the market leader in the<br />

United Kingdom, France, Poland, Turkey, and China. It operates three home improvement chains:<br />

B&Q, Castorama, and Koctas. There are 394 B&Q stores (UK, Ireland, and China), 152<br />

Castorama stores (France, Poland, and Russia), and 21 Koctas stores in Turkey. Additionally, the<br />

company oversees 118 Brico Depot stores (UK, Poland, and Spain); and 138 ScrewFix stores in<br />

the UK. Additionally, Kingfisher holds 21% interest in Hornbach, the leading German DIY<br />

warehouse retailer, which operates 120+ stores in nine European countries.<br />

EB Identities: B&Q, Castorama, Colours (decorative products), Performance Power (power tools),<br />

MacAllister (power tools in France), Form (home solution/lifestyle products)<br />

EB skus: N/A<br />

France is spotlighted this year, its sales up 20.6% to £3.9 billion, commanding a market share of<br />

12.5% with 99 Castorama and 98 Brico Depot stores; while the United Kingdom, Kingfisher’s<br />

major market suffered a sales drop of 2.6%, from its 322 B&Q and 138 Screw Fix stores. So<br />

Kingfisher, which operates stores from under 100 square meters to over 10,000 square meters, has<br />

focused its growth on France and other international markets, especially Eastern Europe and<br />

China. The group opened 45 new Screw Fix outlets plus revamped a number of its stores. Outside<br />

the United Kingdom, 10 new stores opened: 9 in Poland, 6 in Turkey, and 2 in Russia. In late

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