EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Fax: N/A
www.oreillyauto.com
Total 2010 Company Sales: $4.8 Billion +33.3%
Percentage of Sales in Exclusive Brands: 18% (E)
Principal Business: One of the leading specialty retailers of automotive after market parts, tools,
supplies, and equipment accessories in the US, this retailer operates 3,570 stores in 38 states. Its
stock covers: tools, supplies, equipment, accessories plus includes oil, antifreeze, fluids, filters,
wipes, lighting, engine additives, body paint, etc. O’Reilly’s stores average 7,100 square feet and
stock 22,000 skus per outlet. O’Reilly’s also operates 23 distribution centers as well as Ozark
Automotive Distribution, which sells products to independently owned parts stores (”jobber
stores”). The company is traded on NASDAQ under the symbol ORLY.
EB Identities: Best Test, Brake Best, Master Pro, Micro-Gard, Murray, Omnispark, O’Reilly’s
Auto Parts, Power Torque, Super Start, Ultima, etc.
EB skus: N/A
Profile: O’Reillys, which started in 1957 as a wholesaler and auto jobber, stepped into the big
leagues in April 2008 via its $ 1 billion acquisition of CSK, a specialty auto parts retailer,
operating 1,342 stores in 22 states. The CSK banners included Checkers Auto Parts, Schuck’s,
Kragen, and Murray’s, all of which have since been converted to O’Reillys banner. Net income for
the year jumped 36.4% to $ 419.4 million. Its recent financial success is attributed to the
weakened economy, forcing people to maintain their own vehicles for a longer life. To utilize its
private label business, the company has launched an Import Direct service. Also, more emphasis
has been placed on marketing to Hispanic consumer.
Procurement Contacts: N/A
OFFICE DEPOT, INC.
6600 North Military Trail, Boca Raton, FL 33445 USA
Tel: (561) 438-4800
Fax: N/A
www.officedepot.com