EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

40,000 to 60,000 square feet (actually five former Albertsons stores located in Denver). SmartCo
stocks 30,000 skus, featuring national and local brands plus all of the Smart & Final private and
signature brands. SmartCo marries three concepts, that is, a local supermarket with a warehouse
club store together with a farmer’s market--the latter two concepts, of course, from S&M’s
portfolio, into a value-focused grocery store. The first outlet opened in June 2010; four others in
Denver followed, but after five months, the company decided, based on poor sales, to abandon this
venture. Early in 2011, the company sold off its 36 Henry’s and Sun Harvest stores to Sprouts.
Its total store count is now about 250 warehouse grocery and foodservice stores.
Procurement Contacts: Todd Fryer, Director Corp. Brands Marketing; Raymond Swain, Director,
Corporate Brands
SOBEYS INC.
115 King Street, Stellarton, Nova Scotia B0K 1S0, CANADA
Tel: (902) 752-8371
Fax: (902) 928-1101
www.sobeyscorporate.ca
Total Fiscal 2011 Sales: $15.3 Billion (C$15.8 Billion) +3.4%
Percentage of Sales in Exclusive Brands: 21%
Principal Business: Becoming privitatized in April 2007, Sobeys is now 100% owned by Empire
Company Limited (C$ 16 billion +3.2%) a diversified company with minority interests in real
estate (food anchor shopping plazas and commercial properties) and corporate investment
activities. Sobeys is the second largest food distribution company in Canada. It oversees 1,300+
stores owned and franchised across all 10 Canadian provinces. There are 11 banners, including
Sobeys (286 stores), IGA, IGA extra, Foodland, Price Chopper, Thrifty Foods, Lawtons Drug
Stores (79 stores), Rachelle-Béry, Needs (c-stores), Marché Bonichoix, and Les Marchés
Tradition). Its newest format, FreshCo, a discount grocery outlets, were started in 2010.
EB Identities: Compliments (signature brand with sub-brands such as Balance, Organic, and
Sensations by Compliments, Collection, GreenCare, and Culinaire); Big 8 (Atlantic Canada), IGA,
and FreshCo (perishable foods)
EB skus: 5,250+