EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

WOOLWORTHS LIM ITED
1 Woolworths Way, Bella Vista NSW 2153 AUSTRALIA
Tel: +61 (2) 8885-0000
Fax: N/A
www.woolworthslimited.com.au
Total Fiscal 2011 Group Sales: $49.8 Billion (A$ 54.1 Billion) +4.6%; Total Supermarket
Division Sales (including Petrol and Liquor): $42.6 Billion (A$46.3 Billion) +4.5%; Total General
Merchandise Division Sales (including electronics): $5.5 Billion (A$ 6 Billion) +1.7%
Percentage of Sales in Exclusive Brands: 18%
Principal Business: As the leading retailer in Australia (commanding a 30% market share in the
food retail sector), Woolworths operates 2,959 retail outlets, consisting of 840 supermarkets in
Australia (mostly Woolworths and Safeway brands) and 207 supermarkets (51 franchised) in New
Zealand (under the Woolworths, Foodtown, and Countdown brands); 559 outlets in general
merchandise (165 Big W discount department stores, 390 Dick Smith Electronics, and 4 Tandy
stores; and 19 Danks Home Improvement stores. Also in partnership with Caltex (petrol sales of
A$ 6 billion +9.9%), there are 581 petrol stations, of which 132 are Wolworths/Caltex alliance
sites. Its liquor business, comprised of 1,250 outlets, includes 140 Dan Murphy big box stores and
neighborhood retail outlets under BWS identity. Woolworths additionally operates 282 hotels and
clubs (A$ 1.2 billion +9,1%). Woolworths also has a meat processing plant. The company is
traded on the Australian Securities Exchange under the symbol: WOW.
EB Identities: Homebrand (price point range--Australia’s largest selling grocery brand),
Woolworths Select (premium range), Naytura (health and wellbeing food products--low in salt,
sugar, fat and additives), Organics (organically certified fresh foods and grocery products), Macro
Wholefood Market (”good for you” foods), Mambo (clothing), etc.
EB skus: N/A
Profile: The big news at Woolworths is its formal entry into Australia’s A$42 billion home
improvement sector. In May 2011, the company announced its new Masters banner, the first store
to open in September in Melbourne--a 13,500 square meter outlet. Masters is a joint venture
between Woolworths and the home improvement chain Lowe’s in the U.S. (also in this database).
During fiscal 2010, Woolworths began its entry into this sector by completing the purchase of
Danks Holdings Ltd, the second largest hardware distributor in Australia (supplying 581 Home
Timber & Hardware, Thrifty-Link Hardware, and Plants Plus Garden Centre stores plus more than