EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB skus: N/A
Profile: The company in July 2010 adopted the private label program of co-op Topco Associates
(also in this database).
Procurement Contacts: N/A
GROUPE AUCHAN
40, avenue de Flandre, B.P. 139-59964 Croix FRANCE
Tel: +33 3-20-81-68-00
Fax: +33 3-20-81-69-09
www.goupe-auchan.com
Total 2010 Banner Sales (including tax): $64.7 Billion+ (€ 49 Billion)+1.4%; Consolidated Sales
(before taxes): $56.1 Billion (€ 42.5 Billion) +7.1%; Hyper market Sales: $45.1 Billion (€ 34.2
Billion) +7.9%; Supermarket Sales: $9.1 Billion (€ 6.9 Billion) +4%
Percentage of Hypermarket Sales in Exclusive Brands: 16% (E)
Principal Business: Auchan is an independent family owned business (87% held by the Mulliez
family), positioned primarily as a discount retailer. Its overall banner sales cover 2,995 outlets, of
which 1,367 are company owned, 1,606 franchised as supermarkets and 22 franchised as
hypermarkets. Most of Auchan’s sales come from its 559 fully consolidated hypermarkets in 12
countries and regions (plus another 22 of them under contract management in Taiwan).
Hypermarkets range is size from 3,000 to 22,000 square meters. Auchan’s 748 supermarkets
operate in five countries; while an additional 1,600 franchised or associated supermarkets operate
in Italy, France and Spain. The supermarkets range in size from 800 up to 4,000 square meters.
There are five hypermarket banners: Auchan hypermarkets in nine countries, Auchan City
hypermarkets in Russia), Alcampo hypermarkets in Spain, RT hypermarkets (China & Taiwan),
and Jumbo and Pao de Acucar hypermarkets, both chains in Portugal. Additionally, Auchan
operates 312 Immochan shopping centers under management (26 of them under contract) in 12
countries and regions, plus Oney Banque Accord in 10 countries. Its other activities include: 22
Alinea furniture & home decoration stores, 10 Little Extra low-price home-ware stores, and 28
Chronodrive outlets. This retailer operates in: France, Spain, Italy, Portugal, Luxembourg, Poland,
Hungary, Russia, Romania, Ukraine, China, and Taiwan.
EB Identities: Auchan, Pouce (value line), Mmm! (premium foods), Mieuxo-Vire Enironnement,
Simply Market, Mieux-Vire Bio, “Budget Booster,” First Price, Filiere Auchan (organic in
France), Vida Auchan (organic in Portugal), Auchan Sélection (China fresh products), Filièra