EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

appliances, toys and general merchandise. The Kmart discount department store division includes
186 Kmart stores in Australia and New Zealand (stocking apparel, beauty products, footwear,
toys, sporting goods, etc.) and 251 Kmart Tyre & Auto stores. As the second largest retailer in
Australia, Wesfarmers is the leader in home improvement and outdoor living products in Australia
and New Zealand; while Officeworks is the leader in office products and solutions. Wesfarmers’
other business interests (some A$ 6.7 billion in revenues) cover: insurance services, resources,
coal mining, gas processing and distribution, electricity generation, and industrial and safety
products. Wesfarmers is traded on the Australian Securities Exchange: WES symbol.
EB Identities: Coles, Coles Organic, You’ll love Coles; $mart Buy, Farmland, Savings, Bi-Lo,
Esse Design (homewares), Red Rooster (foodservice), Little Red Rooster (children’s meals),
Campagna (Mediterranean foods at Coles), Fresca (ready-to-eat Italian pasta and pizza range),
Chicken Choice (value-added and take-away chicken meals), Cappuccino Cafe (patisserie foods),
Liquorland, Vintage Cellars, Target (apparel and softgoods), World 4 Kids’ Brand, 1626 (larger
sizes in women’s fashion), Myer Grace Bros. BIB (“Big is Beautiful”) Innovare Man, Anna Sui
(cosmetics), CK color, Kerry McGee and Mirror—women’s wardrobe ranges —casual and day
dressing, evening wear, lingerie, sleepwear, and accessories, plus MAC (cosmetics). At Kmart:
Living with Deborah Hutton, Patio by Jamie Durie, Jackeroo, Now, and Girl Xpress. Also,
Bannings and OfficeWorks. At Target: Limited Editions fashion apparel, Jenny Kee apparel and
homewares, and Napoleon Perdis apparel and cosmetics.
EB skus: N/A
Profile: The company reports continued strong growth at Bunnings and Target stores as well as its
Officeworks chain, while its turnaround strategies, including upgrades, at Coles, Kmart, and
Target are just beginning to work. Also at Coles, a new store format, featuring more customer
services, is still in a rollout stage. Net profits (after taxes) rose by 22.8% to A$1.9 billion. Some
27 new stores were opened in the Bunnings operation and 10 new outlets in Officeworks. In
2008, there was talk about rationalizing some 15 private labels at Coles and BI-LO stores, pushing
their share of sales up to 30% of total sales. Since then, the Group reports Coles brand sales
growth at double the branded rate: More than 1,000 new Coles brand products having been
launched in FY 2011. Coles is building its fresh food sales (more than 600 stores now bake bread
fresh daily); also more large format stores are planned in FY 2012.
Procurement Contacts: N/A
WESTERN FAMILY FOODS, INC.
6700 S.W. Sandburg Street, Tigard, OR 97223, USA
Tel: (503) 639-6300
Fax: (503) 684-3469
www.westernfamily.com