EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Principal Business: Dollar General calls itself the largest small-box discount retailer in the US,
operating 9,372 Dollar General stores in 35 states. Its stores stock some 10,000 skus per outlet,
where 71.6% of the merchandise is in consumables (food, beverages & snacks, heath & beauty
aids, and paper & cleaning aids), 14.5% in seasonal items, 7.4% in home products, and 6.9% in
apparel. This retailer typically prices items at $10 or less, while 24% of its stock sells at $1 or less.
The company is traded on the NYSE: DG. Most of the stock is held by Buck Holdings L.P.
EB Identities: Consumables--DG health, DG body, Clover Valley (food/beverages/snacks),
American Value (lower price food/paper), Sweet Smiles (confectionery items), DG home and
Smart & Simple (household cleaners, paper products); Seasonal--DG office, Holiday Style, True
Living Outdoors, True Living Kids; Home Products--DG home, True Living; Apparel--DG baby,
Open Trails (men and boys); plus an exclusive license to sell Bobbie Brooks clothing (women &
girls), Uni-Lab (automotive oil, transmission fluid), EverPet and EverPet Basics (both pet
supplies).
EB skus: 1,300+
Profile: Private brands continue to be a priority at Dollar General, now representing 22% of its
consumable product sales (71.6% of total sales) and now moving into non-consumable categories
such as apparel, seasonal and home goods. During this period, the company opened 600 new
stores, renovated 504 outlets, and closed 56 stores. Plans for 2011 are just as ambitious: open 625
stores, renovate or relocate 550 stores, and expand into Connecticut, New Hampshire, and Nevada.
Its net income for the year was $ 627.9 million, up by 85%. In November 2009, the company
completed an IPO for $ 445.2 million and then was listed on the NYSE under the “DG” symbol.
Recent changes in its private brand stock include converting the DG Everyday brand in house
cleaning, paper, and kitchen essentials over to the DG home brand identity. DG baby also has been
introduced. Private brand packaging has been redesigned, while efforts include r-launching its
Bobbie Brooks range and introducing Open Trails brand of men’s and boys apparel line. Dollar
General stores have had higher shelving installed to broaden the selection of packaged foods,
snacks and beverages.
Procurement Contacts: Rick Channell, Director of Private Brands; Stonie O’Briant, Exec. VP,
Merchandise Marketing; Bob Warner, Vice-President of Merchandise; Terry Lee, Vice-President
Consumer Brands; Gary Stephens, Sr. Director Private Brands
DOLLAR TREE, INC.
500 Volvo Parkway, Chesapeak, VA 23320 USA
Tel: (757) 321-5000
Fax: N/A
www.dollartree.com