EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

MIGROS TICARET
Moonlight Perakendecilik e Ticaret A.S., Turgut Ozal Bulari No: 6, 34758 Atasehir, Istanbul
TURKEY
Tel: +90 216-579-3000
Fax: +90 216-0456-5909
www.migros.com.tr
Total 2011 Group Sales : $3.1 billion (TL 5.8 Billion) +11.5%
Percentage of Sales in Exclusive Brands: 20% (E)
Principal Business: This company (Istanbul Stock Exchange: MGROS), formerly known as
Moonlight Perakendecilik ve Ticaret Anonim Þirketi, was founded in 1954, originally as a
sourcing point for Swiss Migros Coop (also in this database). In 1971, after Migros stores began to
open in Turkey, the KOC Group took control of the company. In 2007, BC Partners Ltd., an
equity firm, acquired 50.8% of Migros Tuk’s and eventually took 97.9% control. Migros Ticaret
Anonim Þirketi now is a subsidiary of MH Perakendecilik ve Ticaret A.Þ. Turkey. This retailer
operates 745 stores, 717 of them in Turkey under six formats and 28 Ramstore supermarkets/hypermarkets
in Kazakhstan (23) and Macedonia (5). In Turkey, the company operates 511 Migro
supermarkets and hypermarkets (262 M basic stores, 190 MM wider selection, and 59 MMM large
selection outlets), 177 Tansas neighborhood supermarkets, 16 ‘5M’ hyper discount stores, and 13
Macrocenter stores (featuring gourmet foods). The company also operates shopping centers and a
food wholesale business for institutional/foodservice customers.
EB Identities: M (Man, Kids, Lady, Selection, Life), Value (health and beauty care), Scala (hair
care), Tansas, Butcem, etc.
EB skus: N/A
Profile: In 2010, the Turkish economy grew by 8.9% with low inflation. This encouraged Migros
Ticaret to expand by 438 domestic stores (mostly under the SOK banner) and 12 foreign stores,
pushing its total store count in 2010 to 1,932. Its SOK soft discount chain, however, performed
poorly that year, forcing a change of strategy into more that of a hard discounter with a reduction
of its sku stock, from 2,000 down to about 900 skus. Failing to turn the business around, Migros in
September 2011 sold the SOK subsidiary to the TL 10.5 billion Turkish conglomerate, Yýldýz
Holding for TL 597 million. SOK, which had produced TRL 1.2 billion in 2010 revenues from
1,230 stores, was written off as discontinued. Interestingly, Yýldýz , through its subsidiary,
Gözde Private Equity, acquired SOK as a joint purchase with another one of its subsidiaries,