EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB skus: 3,000+ (E)
Profile: Remaining conservative, Rewe’s sales growth continuing upward across its five business
sectors. Rewe continues to consolidate its operations, such as taking over the remaining 25%
ownership of BILLA Russia, which in 2010 reported its turnover up 34.3% to € 381 million.
Rewe also swallowed the remaining 25% interest in the ADEG chain. The Group continues to
brand more stores under the REWE store identity or under the Billa banner (from Standa) in Italy.
BILLA now appears in eight countries: Bulgaria, Italy, Croatia, Romania, Russia, Slovakia, the
Czech Republic, and the Ukraine. Rewe also has been consolidating its store brands under fewer
identities, while introducing new product ranges. In April 2010, a new sustainability label,
ProPlanet, was rolled out into Rewe stores and as well into Billa, Merkur, and ADEG stores and
across most of its European markets. Rewe also announced plans to introduce a new nonfoods
umbrella private brand, Vivess, starting late in 2011. Some 20% of Rewe store sales are under its
own brands, including the strongest performer, ja!, a low-price, entry level range. In December
2009, Rewe acquired the assets of myby GmbH & Co of Dusseldorf, an e-commerce trading
platform, the deal finalized in February 2010. Rewe in March 2010 acquired 65 supermarkets and
consumer markets from Kaiser’s Tengelmann GmbH in Germany. Rewe plans to open 350 new
stores in 2011. In an effort to focus primarily on its two core businesses, retail trade and tourism,
Rewe in January 2011 turned its 50% stake in the B2B joint venture called transGourmet Holding
SE over to its partner, Coop Schweiz (also in this database). This venture, started in January 2005,
evolved beyond wholesale catering supplies and wholesale supplies into the second largest
wholesale pickup and delivery service in Europe, including the FEGRO/SELGROS operations of
78 cash & carry stores in Germany, Poland, Romania and Russia. Its turnover in 2010 jumped by
6.7% to € 6.2 billion. Rewe continues to participate in the Coopernic purchasing alliance with
Coop of Switzerland, Conad of Italy, and E. Leclerc of France. Coopernic now represents a
collective turnover of € 110 billion (10% of Europe’s market), via the partners store network of
20,000+ outlets total in 23 European countries.
Procurement Contacts: Katja Gliem, Marketing Director
RITE AID CORPORATION
30 Hunter Lane, Camp Hill, PA 17011-2404 USA
Tel: (717) 761-2633
Fax: (717) 975-2591
www.riteaid.com/
Total Fiscal 2012 Sales: $26.1 Billion +3.6%
Percentage of Total Sales in Exclusive Brands: 5.4%