EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Principal Business: Established in 1991, DSW (Designer Shoe Warehouse) is a leading specialty
brand footwear retailer, now traded publicly (NYSE:DSW). The retailer operates 326 stores in 40
states, offering 24,000 pairs of shoes in 2,000 styles (dress, casual, athletic)--mostly designer or
better brands (300+) at a discount prices. Its breakout: 66% women’s, 15% men’s, 12% athletic,
and 7% accessories (handbags, hosiery, etc.). The company also operates leased departments in
other retail outlets: 261 in Stein Mart, 74 in Goodmans Stores, and one in Frugal Fannie’s Fashion
Warehouse. DSW stores average 22,000 square feet.
EB Identities: Kelly and Katie, Levity, Lulu Townsend, Poppie Jones, Audrey Brooke, Aston
Grey, Mix No 6, or Crown Vintage
EB skus: N/A
Profile: Penguins tap dance wildly in the movie “Happy Feet.” That could serve as a symbol for
what executives at DSW do these days: tap dance their way into higher profits. Income for this
period orbited upward by 286.7% to $200.3 million. Customers crowded DSW stores (or shopped
online) helping to push total sales up by 11.1% past the $ 2 billion mark. Some 17 new stores
opened during the year, while plans call for up to 40 more in 2012. In February 2011, the
company’s largest shareholder, Retail Ventures, Inc. was merged with DSW, where Retail
Ventures continues as a holding company with DSW operated as its subsidiary. DSW also
indicated it plans to build its private brands business, starting in 2011. Don’t expect a ‘Happy
Feet’ promotion focused on its exclusive brands: So far, DSW has not specifically promoted any
of the brands it sells: They all make your feet happy!
Procurement Contacts: N/A
E. LE CLERC
52 rue Camille Dismoulins, 92451 Issy-les-Moulineaux, FRANCE
Tel: +33 1-4662-5200
Fax: +33 1-4662-9600
www.e-leclerc.com
Total Fiscal 2010 Group Sales :$45.9 Billion (€ 34.8 Billion) +5.4%; Group Sales (excluding fuel)
:$37.8 Billion (€ 28.6 Billion) +5.1%
Percentage of Store Sales in Exclusive Brands: 29% (E)