EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Percentage of Sales in Exclusive Brands: 21.8%
Principal Business: This retail food chain, founded in 1925, now operates 483 grocery stores in
five states: Florida, Alabama, Georgia, Louisiana, and Mississippi. In this Century, Winn-Dixie
has consolidated and reduced its size significantly. Its total sales in 2002 were $ 12.3 billion--up
by only 4.2% since 1995. Its store count numbered 1,000+, its manufacturing support was
impressive, too, at nearly 20 manufacturing facilities. Also its private label portfolio listed some
60 brands, most being produced by those company plants. Its store banners today include: Winn-
Dixie Marketplace and Save Rite supermarkets. Its three remaining manufacturing facilities cover
dairy and grocery—most products under Winn-Dixie’s corporate brands program.
EB Identities: From a recent portfolio of more than 30 brands and 80 trademarks, Winn-Dixie has
significantly consolidated this program down to three-quality tiers: Winn-Dixie (national brand
equivalent), Thrifty Maid (value brand), and the new Winn & Lovett (300 premium products).
EB skus: 3,300
Profile: Since emerging from Chapter 11 on November 21, 2006, Winn-Dixie has refocused and
remodeled its chain, under the leadership of president & CEO Peter L. Lynch. Its latest financial
results, however, showed a net loss of $ 70.1 million versus a $ 28.9 million profit in the previous
year. Stiff competition from Walmart and Publix hurt the company. In July 2010, Winn-Dixie
exited from 30 stores and let 120 people (corporate and field) go. Finally, Winn-Dixie in
December 2011 agreed to be acquired by BI-LO LLC, Mauldin, SC, (also in this database), a 207supermarket
chain, in effect, making Winn-Dixie a subsidiary of BI-LO Holdings LLC which, in
turn, will be relocated to the Jacksonville, FL headquarters. The deal was consummated in March
2012, producing a combined retail operation of 688 grocery stores (493 of them with in-store
pharmacies) in eight states and generating sales in excess of $ 9 billion. BI-LO and Winn-Dixie
will be operated separately as subsidiaries. As a result, Winn-Dixie was de-listed from the
NASDAQ exchange, under the symbol WINN.
Procurement Contacts: Don Breen, Vice-President, Corporate Brands & Manufacturing; John
Opasinski, Director of Corporate Brands; Patrice Leannais, Sr. Director, Corporate Brands; Mary
Kellmanson, Group VP, Non Persh., Procurement Contacts: Corporate Brands; Matt Gutermuth,
Group VP, Center Store/Pricing/Own Brands; Wesley Bean, P, Own Brand Strategyl & Innovation
WM MORRISON SUPERMARKETS PLC
Hilmore House, Gain Lane, Bradford, West Yorkshire BD3 7DL UNITED KINGDOM
Tel: +44 845-611-5000
Fax: N/A