EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Tel: +46 8-585-50-000
Fax: +46 8-585-50-009
www.ica.se
Total 2010 Group Sales: $ 14.9 Billion (SEK 93.9 Billion) +0.8%; Sales for ICA Sverige: $9.7
Billion (SEK 60.6 Billion); Sales for ICA Norge: $3.4 Billion (SEK 21.2 Billion); Sales for Rimi
Baltic: $1.7 Billion (SEK 10.4 Billion)
Percentage of ICA Sales/Sweden in Exclusive Brands: 18.4%; Norway: 10%; Baltic: 12.9%.
(Overall about 15% share of sales)
Principal Business: The ICA Group oversees 2,162 owned and retailer-owned retail stores in
Sweden, Norway, and the Baltic countries (Estonia, Latvia, and Lithuania). ICA Sverige
(Sweden), accounting for 1,349 stores, claims a 36.8% market share in Sweden. ICA Norge
(Norway) is in charge of 578 stores, including franchised outlets; while the Baltic countries
operates 235 stores. ICA Group also has banking services and real estate activities. Hakon Invest
AB of Sweden owns some 40% of ICA AB while Royal Ahold N.V of the Netherlands (also in
this database) owns 60%. ICA Serige store chains include: 716 ICA Nära small convenience stores
stocking 3,000 to 5,000 products; 443 ICA Supermarkets stocking 6,000 to 10,000 products; 116
ICA Kvantum local food stores specializing in weekend and special occasion needs and stocking
from 10,000 to 30,000 products; and 72 Maxi ICA hypermarkets stocking 30,000 to 45,000
products. ICA Norge store formats include: 287 ICA Naer convenience stores and ICA
Supermarkets, 25 ICA Maxi stores, and 266 Rimi discount stores. The Baltic store count covers
132 Super Netto (Latvia and Lithuania) and Säästumarket (Estonia) discount stores, 64 Rimi
supermmarkets, and 39 Rimi compact hypermarkets.
EB Identities: ICA (umbrella brand) in ICA stores in Sweden, ICA Gott liv (reduced
sugar/salt/fat), ICA Selection, ICA I love Eco (organic foods), ICA Cook & Eat, ICA Home, The
Norwegian ICA Sparmat and ICA Supermarkets; ICA Ecological (ecological products, all Kravlabeled,
in Sweden and Norway), RIMI (carried in RIMI stores in Norway and Baltic countries);
Skona (eco-label for washing and dishwashing lines, paper and cleaning agents); Novaline (light
bulbs and batteries), Prima Cookery (house wares), Deco Design (candles, napkins, disposable
items, home textiles), Mywear (apparel); Sunda organic products; Primula (environmentally
labeled soil fertilizer, etc.); Diva and Euroshoppper (low-priced canned fruits and vegetables, from
the AMS—Associated Marketing Services partnership of European grocery retailing groups); Bra
(milk, yogurt enriched with healthy lactic acid bacteria); Luxus (coffee); Roxy (fresh fruits);
Hakon, etc.
EB skus: 1,500+ (E)
Profile: ICA Group showed strong sales results in Sweden. Work is underway in its other
divisions to improve sales. In the spring of 2010, there was the launch of Cura, a pharmacy chain
fitted inside Maxi ICA hypermarkets. Some 30 were opened during the year, 30 more are
scheduled for 2011. The goal is for up to 100 units in a couple of years. ICA To Go, a new
concept ideal for high-traffic urban locations, was launched with two pilot stores. The concept is