EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Fax: (847) 632-8204
www.fedgroup.com
Total Sales: $3.8 Billion+ (E)
Percentage of Sales in Exclusive Brands: 95% (E)
Principal Business: Federated is a premier sales and marketing company in the grocery, drugstore
and foodservice industries. Working with retailers, distributors, wholesalers, and manufacturers,
Federated provides programs and services in a variety of areas: (1) Retail Grocery--providing
customized private brand solutions though its own brands, programs, and comprehensive in-house
services: (2) Foodservice--offering traditional broad-line foodservice to foodservice operations in
convenience stores and grocery store deli counters, drawing on its unique expertise in a variety of
food channels: (3) Supply Chain Consolidation--offering small and medium size retailers benefits
from consolidating sourcing, procurement, inventory management, and distribution; and (4)
SailPointe Creative Group--proving in-store marketing, branding and package design expertise
with responsiveness, dynamic creative impact and return on design investments.
EB Identities: Hy.Top, Parade, and Red & White (all national brand equivalent); Better Valu
(entry-level price point grocery items); BV Care (entry-level health and beauty care); Lifemark
and Cuddle Ups (health and beauty care national brand equivalent items); Effortless Entrees
(frozen meal solutions); Prima Brite (laundry care); Companion’s Best (pet food); Seven Farms
(natural and organic foods).
EB skus: N/A
Profile: Early in the last century, S.M. Flickinger, a grocer in Buffalo, NY, realized that the small,
independent grocers could work together to compete more effectively with the dominant grocery
chain at that time: A&P. Flickinger saw that part of A&P’s advantage was their private brand, so
the innovative grocer created the Red & White brand, formed a buying cooperative and attracted
quality vendors to offer customers high quality products at competitive prices. This strategy has
become the foundation of Federated’s Retail Grocery business.
Procurement Contacts: Ken Hillman, Vice-President of New Business Development; Dan Muller,
Pat Collins, and Doug Baker, all Sales Vice-Presidents; Ted Kontopoulos, VP Category
Development
FEDERATION OF MIGROS COOPERATIVES
Limmatstrasse 152, P.O. Box 1766, CH-8031 Zürich, SWITZERLAND
Tel: +41 44-277-2111