EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB Identities: Kend Varen (Know the Product), Princip! (luxury foods), leevis (life-style foods
and household nonfoods), Engholm, Firenze-Eminent (Italian cuisine), Grand Menu, Bon Appetite
(Italian foods), Superior (premium foods), plus numerous identities within the Netto chain.
EB skus: 1,000+
Profile: Started in 1906 as Salling Department Store, retailer Herman Salling in 1960 launched
Dansk Supermarked and four years later formed a partnership with Møller-Maersk Group. The
latter, Denmark’s biggest company, in 2009 suffered its first annual loss in five-plus decades, due
to the financial crisis worldwide. This led the company to agree to sell its 193 Netto stores in the
United Kingdom in May 2010 to ASDA/Walmart for $1.1 billion. That successful operation has
been recognized as the fastest growing supermarket retailer in the UK--its sales up by 11.2% over
the 12 months prior to the announcement. This divestment led the overall sales decline; without
this consideration, sales would have inched upward by 1% for the year. Dansk reportedly is now
ready to make future acquisitions closer to home.
Procurement Contacts: Anja Laursen, Trading Controller
DAYMON WORLDWIDE, INC.
700 Fairfield Ave., Stamford, CT 06902 USA
Tel: (203) 352-7500
Fax: (203) 352-7967
www.daymon.com
Total Revenues: $350 Million+ (E)
Percentage of Sales in Exclusive Brands: 85% (E)
Principal Business: This 40+-year-old private company is a dedicated private brand sales and
marketing company, working with some 6,000 manufacturers of food and other products. Its retail
partners represent more than 100 customers across 11 channels of trade. Daymon has operations in
22 countries on six continents. Its business is divided into brokerage sales, package design, and
events marketing, Its services include point-of-sale material, advertising copy and themed events;
category analysis; information services including EDI, UCS, and ECR initiatives; customized
reporting plus logistics and distribution support.
UPDATE: In January 2013, Daymon Worldwide launched "Be Heard," a self-funding, loyalty and
payment platform, which provides retailers and supplier partners a competitive edge in connecting
with their customers in real time, while sidestepping the costs of credit and debit transaction fees.
The cost-effective service provides a one-card and mobile option to add and redeem coupons,