EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

www.targetcorp.com
Total Fiscal 2011 Sales: $67.4 Billion +3.1%
Percentage of Sales in Exclusive Brands: 50% (E)
Principal Business: Target (NYSE: TGT) operates under a single store banner, Target, comprised
of 1,750 stores in 49 states and DC. This banner is divided into two formats: 1,489 Target upscale
general merchandise discount stores and 251 SuperTarget outlets with expanded food assortment
(averaging 174,000 square feet). Also, the company, which operates 38 distribution centers
(including four in food), oversees one of the world’s largest global resource organizations,
Associated Merchandising Corp. (AMC), operating in some 50 countries.
EB Identities: Archer Farms (premium quality foods and beverages) and Market Pantry®
(national brand equivalent groceries), up & up (health & beauty products), Simply Balanced,
Boots & Barkley® (all natural dog treats), Choxie® (gourmet chocolates), Circo®, Durabuilt®,
Embark®, Gilligan & O’Malley®, itso, Kaori®, Market Pantry®, Merona®, Play Wonder®,
Room Essentials®, Smith & Hawken®, Sutton and Dodge®, Target Home, Vroom®, Wine
Cube®, and Xhilaration®, Smith & Hawken (garden accessories), Sonia Kashuk (makeup line),
Thomas O’Brien home collection of decorative furniture lighting), Waverly (home textiles,
stationery, home decor) and Woolrich,Tru-tech (electronics), etc. Its exclusive licensed and
designer brands include: C9 by Champion®, Chefmate®, Cherokee® (women’s and girl’s
clothing, accessories and shoes), Converse® One Star®, Eddie Bauer® (camping gear),
Fieldcrest®, Genuine Kids by Osh Kosh®, Kitchen Essentials® by Calphalon®, Liz Lange® for
Target®, Michael Graves Design, Mossimo® J(men’s and women’s apparel), Nick & Nora®,
Sean Conway, Simply Shabby Chic®, Sonia Kashuk®, and Thomas O’Brien®.
EB skus: N/A
Profile: The economic recession has slowed progress at Target: only 76 stores were opened this
year. Comparable store sales were down by 2.5% versus the previous year. Net income climbed
upward by 13.6% to $ 2.5 billion. Target continues to add PFresh food sections (featuring open
coolers and low tables) to its stores. In 2009, 108 new and remodeled stores adopted this store
department; another 350 stores are scheduled for 2010. Target also re-launched its Target brand
(familiar bulls-eye logo) with the distinctive ‘up & up’ brand, covering nonfood grocery items like
household cleaners and health and beauty care products. Also the Archer Farms brand adopted a
sub-brand identity, Simply Balanced to cover a new line of health foods, such as pomegranate fruit
bars and Mediterranean style vegetable pizza. Target also reposition its Room Essential value line
in domestics and home decor. Plans call for merchandising innovations in other departments, such
as beauty, video games, electronics, and shoes.
Procurement Contacts: Bruce Tominello, Archer Farms Brand Manager; Mike Riehle, Target
Brand Sr. Buyer; Mike Savage, Sr. Buyer Dry Grocery; Les Haughton, Vice President,
Merchandise Manager; Annie Zipfel, director of Owned Brands; Bob Hickey, Private Label
Sourcing; Casey Carl, Private Label Senior Buyer; James Walser, Sr. Buyer Target Brand; Tanya
Carlson, Own Brand Buyer