EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Tel: (514) 643-1055
Fax: (514) 643-1074
www.metro.ca
Total Fiscal 2011 Sales: $ 11.3 Billion (C$11.4 Billion Cana dian) +0.8%
Percentage of Gro cery Sales in Exclusive Brands: 20+%
Principal Business: Metro, traded on the Toronto Stock Exchange (symbol MRU) is the second
largest food retailer in both the Quebec and Ontario provinces (Canada’s two largest food
markets). The company oversees 821 stores, including 370 supermarkets (Metro and Metro Plus
banners), 194 discount stores (79 Super C and 115 Food Basics), and 257 drugstores (179 Brunet/
Clinique/Clini Plus franchised stores in Q uebec and 78 company- owned Pharmacy/Drug Basics
in Ontario). Its McMahon Distributeur pharmaceutique Inc. subsidiary operates the Brunet
drugstores. Additonally, Metro operates a Food Service Division, suppying dry, fresh and frozen
foods to restaurants, convenience stores, and small food stores (who use the company’s store
banners, AMI, GEM, and Extra).
EB Identities: Selection (brand equivalent), Selection Eco (’green’ household cleaning products),
Irresistibles (premium quality, different, innovative or exclusive products), Irresistibles Life Smart
(low-fat/ low-carb/low-sodium foods), Irresistibles Bio (nutritious, organic foods), Super C
(discount products), Red Grill Angus (meats), Econochoice (staples for smaller stores and cstores),
Miches & Delices (breads & pastries freshly baked), Equality, Basics for Less, Body
Basics.
EB skus: 4,000
Profile: A modest sales gain for the year coupled with net earnings off -1.4% to C$ 386.3 million
reflect the challenging economic environment faced by Metro. The prospects for 2012 are as
uncertain: continued cautious consumer spending. During the year, eight new stores were added
and 17 major renovations/expansions undertaken. Also 11 affiliated stores were acquired. In
October 2011, Metro acquired 55% interest in Marché Adonis (established in 1978), now a fivestore
specialty retailer, featuring fresh and Mediterranean foods. Adonis, through its own
distributor, Phoenicia Products, also imports exclusive products under its Phoenicia and Cedar
brands. Metro hopes to build this chain (a fifth store opened in December 2011), while also
bringing in its specialty products into the Metro chains. Metro continues to work with dunnhumby,
an international consulting and marketing firm, analyzing data from Metro’s loyalty card and
rewards programs in order to transform data into actionable business decisions. One recent
development: more of its own brand products now being targeted to health-conscious consumers.
Procurement Contacts: Gilles Caron, VP, Private Labels; Serge Racette, Direct-Manager of Private
Brands; Robert Comeau, VP Private Label (Metro Richelieu 2000 Inc.); Marie France Gibson, Sr.
Dir.; Francis Courmoyer, Dir of Design & Packaging; Martin Turcotte, Dir. of Business Dev.;
Marc Girou, VP Marketing