EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

GAP, INC., THE
Two Folson St., San Francisco, CA 94105 USA
Tel: (650) 952-4400
Fax: N/A
www.gapinc.com
Total Fiscal 2009 Sales: $14.5 Billion -7.8%
Percentage of Sales in Exclusive Brands: 100%
Principal Business: Founded in 1969 by entrepreneurs Donald and Doris Fisher, The Gap has
grown to 3,149 stores in the US, Canada, the United Kingdom, France, Ireland, and Japan (300 of
these outlets outside the US). The company is one of the world’s largest specialty retailers,
operating under five banners: The Gap (featuring denim, khakis, T-shirts, fashion apparel,
accessories, and personal care products), GapKids, babyGap, Old Navy (launched in 1994) with
value-priced family apparel and personal care products; and Banana Republic stylish apparel and
accessories (acquired in 1983). The company franchises 120 Gap and Banana Republic stores in
14 countries.
EB Identities: Gap, GapKids, babyGap, GapBody, Banana Republic, Old Nay, Piperlime
(footwear and handbags), and Athleta (sports and active wear)
EB skus: N/A
Profile: In 2008, the company acquired Athleta, a line of sportswear and active wear. Plans in
2009 call for expanding with 24 more Gap, Banana Republic, and Outlet stores; while also adding
60 more franchised stores plus entering four more countries. Late in September 2009, found
Donald Fisher died from cancer. UPDATE: For Fiscal 2011 (ending March 28), sales increased by
3% to $14.7 billion, while net income rose by 9.3% to $1.2 billion.
Procurement Contacts: N/A
GENERAL MERCHANDISE DISTRIBUTORS COUNCIL (GMDC)