EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Procurement Contacts: N/A
MACY’S, INC.
151 West 34th St., New York, NY 10001 USA
Tel: (212) 494-1602
Fax: N/A
www.macys.com
Total Fiscal 2011 Sales: $25 Billion +6.4%
Percentage of Store Sales in Exclusive Brands: 43%
Principal Business: Macy’s operates a total of 850 stores in 45 states, the District of Columbia,
Guam (2), and Puerto Rico (1). The company also operates strong online sales for its banners, the
department store Macy’s chain and the full-line, upscale Bloomingdale’s department stores. Some
804 stores operate under the Macy’s banner; while 41 Bloomingdale’s outlets and four
Bloomingdale’s Outlet Stores operate in 12 states. The company is positioned as a nationwide
fashion department store chain with 56% of its sales in feminine accessories, intimate apparel,
shoes and cosmetics; 26% in feminine apparel; 23% in men’s and children’s wear; and 15% in
home and miscellaneous goods. The Macy’s stores also stock food items.
EB Identities: Macy’s divides its own brands into private brands (a portfolio of 20+ brands
representing 20% of net sales) and exclusive brands and limited distribution merchandise
(including private brands) which total 43% of net sales. Its exclusive brands include: Martha
Steward Collection, Tommy Hilfiger, Rachel Rachel Roy. Its private brands include: Alfani
(apparel/shoes), American Rag (fashion denim and separates), Charter Club (classic women’s
ware), Hotel Collection (luxury bedding/bath/mattresses); I.N.C. (women’s sports ware and men’s
fashion ware); Style & Co. (women’s sports ware and accessories); Club Room (classic men’s
ware); Epic Threads (tweens apparel), First Impressions (newborn and infant ware), Greendog
(children’s play and school ware) Jenni (lounge ware and lingerie), Tasso Elba (classic European
men’s ware), The Cellar (housewares/tableware/glassware); Tools of the Trade (cookware), etc.
Additionally, Macy’s besides its Macy’s store brand identity lists such private brands as: Giani
Bernini (handbags & leather goods), Holiday Lane, John Ashford, Karen Scott, Morgan Taylor,
Via Europa, Holiday Lane, John Ashford, Karen Scot, Morgan Taylor, etc. The Bloomingdale’s
brand appears in stores under that banner. Bar III (contemporary fashion wear) launched in spring
2011.
EB skus: N/A