EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

127.6 million. Belk also has expanded various departments. The retailer launched a Facebook
page, attracting 155,000 fans. Plans call for connecting also to Twitter, You Tube, blogs, email
and mobile phones. Plans call for launching two new private brands in fiscal 2012: ND Weekend
and Via Neroli shoes. Belk also looks to increase its private brand business to 30% of sales by
2013.
Procurement Contacts: John Thomas, Executive VP, Private Brands; Diane Harties, Director of
Private Brands Operations.
BEST BUY CO., INC.
7601 Penn Ave. South, Richfield, MN 55423 USA
Tel: (612) 291-1000
Fax: N/A
www.BestBuy.com
Total Fiscal 2011 Sales: $50.3 Billion +1.2%; U.S. Sales: $37.2 Billion -0.3%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Best Buy (NYSE: BBY) operates a total of 4,172 stores in 14 countries: the
US, Canada, Mexico, 9 European countries, China, and Turkey. In the US, there are 1,190 stores,
including 1,069 Best Buy consumer electronic stores, 74 Best Buy Mobile stores, 35 Pacific Sales,
6 Magnolia Audio-Video, and 6 Geek Squad outlets. In Europe, there are 2,446 stores, only six of
them Best Buy, the other 2,440 Carphone Warehouse/Phone House stores. In Canada, there are 46
Future Shops, 71 Best Buy, and 10 Best Buy Mobile stores. In China, there are 166 Five Star
stores (Best Buy holding 75% interest in China’s third largest appliance and consumer electronics
retailer). Additionally eight other Best Buy stores are found in Mexico (six outlets) and Turkey
(two outlets). Best Buy sells primarily name brand products, its product mix consisting of 37%
consumer electronics, 37% home office, 14% entertainment softwear, 5% appliances, 6% services,
and 1% other.
EB Identities: Insignia (signature brand for electronics, TVs, etc.), Dynex (lower-price computers,
Tvs, radios, GPSs etc.), Init (electronic cases & accessories), Geek Squad (computers, flash
drives), Rocketfish (video cables), Best Buy Connect wireless service, Geek Squad flash drive.
EB skus: N/A