EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

etailer in Italy, regards private label as its main tool for growth, customer loyalty, and product
innovations. Its private label sales climbed by 12.5% in 2009 to € 1.5 billion, while Conad claims
one out of three of those products is a market leader. Also, the company aggressively promotes its
banner including its own brand in broadcast and print advertising. In February 2005, Conad
helped to create Coopernic, a European cooperative center, including retailers Colruyt in Belgium,
Coop Suisse in Switzerland, and Rewe in Germany. Coopernic today is made up of more than
20,000 stores in 22 countries, boasting a turnover in excess of € 100 billion, and a 10% market
share. Recently, the Coopernic partners acquired a majority interest in Palink Group (Lki brand),
the largest distributor in the Baltic countries, and more recently the Nelda Group in Latvia.) Conad
also prides itself on promoting its brand beyond its national borders into countries like Albania
and Malta, where it has established stores in cooperation with local independent entrepreneurs.
Procurement Contacts: Paolo Palomba, Conad Brand Director & Brand Purchaser
CONSUMER GOODS FORUM, THE
4 rue du Gouverneur Général Eboué92130 Issy-les-Moulineaux - FRANCE
Tel: (33) 1-82-00-95-95
Fax: (33) 1-82-00-95-96
www.ciesnet.com
Total Sales: N/A
Percentage of Sales in Exclusive Brands: N/A
Principal Business: N/A
EB Identities: N/A
EB skus: N/A
Profile: In June 2009, CIES - The Food Business Forum, a global network of food retailers
(established in 1952), merged with the Global Commerce Initiative (GCI) and the Global CEO
Forum, two global retailer and manufacturer collaborative platforms, to create The Consumer
Goods Forum (CGF) is a global, parity-based industry network, driven by its members. It brings
together the CEOs and senior management of over 400 retailers, manufacturers, service providers
and other stakeholders across 70 countries and reflects the diversity of the industry in geography,
size, product category and format. Forum member companies have combined sales of € 2.5
trillion. In 2012, CGF first professional online network of the retail and consumer goods industry.