EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Principal Business: As the largest supermarket chain operator in the People’s Republic of China,
Lianhua Supermarket oversees some 5,172 outlets (86% located in Eastern China) in 19 provinces
and municipalities. Its business divides into three retail concepts: 143 Century Mart hypermarkets
(all directly operated), 3,014 supermarkets under the Lianhua or Hualian banners (2,336
franchised), and 2,015 Lianhua Quik convenience-stores (1,081 franchised).
EB Identities: Lianhua, Izumiya
EB skus: 2,500+
Profile: Started in 1991, this retailer, celebrating its 20th anniversary in 2011, has grown to
become the market leader, via direct store ownership, joint ventures, franchises, mergers, and
acquisitions. In 2010, the company added 550 new stores, including 12 hypermarkets, 320
supermarkets (299 franchised), and 218 c-stores (153 franchised). Its weak supermarket sales
results trace to a tightening up of operations, including store closures. Nevertheless, operating
profits shot up by 19.7%, while gross profits advanced by 15.1% to RMB 3.6 billion. The
consolidation of Hulalian supermarkets continues. Late in 2009, the company acquired some 1,396
retail outlets (1,183 franchised) from the Bailian Group. Lianhua continues to test new formats,
such as convenience stores with instant food operations and an express store, a concept positioned
between the c-store and the supermarket. Also under development are private label product model
outlets tied in with strong promotional support, which has produced significant sales increases.
Procurement Contacts: N/A
LIMITED BRANDS
Three Limited Parkway, Columbus, OH 43230 USA
Tel: (614) 415-7000
Fax: N/A
www.LimitedBrands.com
Total Fiscal 2009 Sales: $9 Billion -11%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Limited Brands operates some 3,014 retail stores (2,686 in the US) primarily
located in malls and shopping centers, specializing in the beauty and lingerie categories. Its
principal chains are the $5.6 billion Victoria’s Secret chain of 1,043 store in the U.S. (plus 322 La
Senza stores in Canada) and the $2.4 billion Bath & Body Works chain of 1,638 stores (plus six