EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

www.picard.fr
Total Fiscal 2010 Sales: $1.5 Billion (€ 1.1 Billion)
Percentage of Sales in Exclusive Brands: 98%
Principal Business: Picard Surgelés, which was established in 1962, opened its first store in 1974.
Today, it is a leading specialized retailer in the French frozen food market, operating some 820
stores in France, which sell a wide range of foods: 40 varieties of vegetables, 30 of fruits and fruit
salads, 130 seafood, 150 entrees, 200 dishes, 70 pastries, and 200 ice and frozen desserts. Some
98% of its products are produced in-house. The company also operates about 28 Picard stores in
Italy and operates a home delivery service. That service is available in Barcelona, Spain, and in
three cities in Belgium (Brussels, Mons, and Charleroi) as well.
EB Identities: Picard
EB skus: 1,000+ (under nine product categories)
Profile: Ownership of Picard has varied over the years. In 1973, Armand Decelle bought the
company from the Picard family. By 1994, Carrefour controlled 79% of Picard, operated as its
frozen food division (managed by Mr. Decelle); but in 2001,Picard was then sold to Candover
Investments in the UK. In 2004, BC Partners took control of the company. New investors entered
in October 2010, led by Lion Capital of London, purchasing the chain for € 1.5 billion, including
debt. The chain of stores has grown rapidly in this Century, up from about 440 outlets in 2000 to
its present store count well above 800.
Procurement Contacts: Delphine Courtier
PICK ‘N PAY
Pick ‘n Pay Office Park, 101 Rosmead Ave., Kenilworth, Cape Town 7708 SOUTH AFRICA
Tel: +27 (021) 658-1000
Fax:+27 (021) 797-0314
www.pnp.co.za
Total Fiscal 2011 Group Sales: $7.1 Billion (R 51.9 Billion) +5.9%